Both roles involve analyzing trends to identify the best content promotion opportunities. This includes understanding what types of content resonate with audiences and leveraging this insight to optimize campaigns.
In both cases, the specialist is responsible for creating briefs or scripts for influencers to ensure consistent messaging and alignment with brand goals.
KOL/Influencer Management:
Both roles handle end-to-end management of KOLs, from identifying suitable influencers to creating briefs, presenting these briefs, and reviewing performance.
The roles focus on building and maintaining relationships with influencers, ensuring that their output aligns with brand objectives and maintains consistency in branding.
Brand Consistency: Both roles emphasize maintaining consistent branding across campaigns. They ensure the brand remains recognizable, up-to-date, and exciting to customers, which is critical for building long-term brand equity.
Supervising Campaigns Across Channels: Both roles involve supervising campaigns across multiple channels to increase brand awareness, engagement, and sales. They also coordinate campaigns to make sure all touchpoints maintain the same brand standards.
UGC and Micro-KOL Team Management: handling a UGC (User-Generated Content) and Micro-KOL team, suggesting a focus on managing smaller-scale influencers and encouraging consumer-generated content.
The Trend and Content Optimization Specialist role might include some UGC analysis but doesnt emphasize managing a dedicated UGC team or micro-KOLs specifically. The primary focus is on creating scripts and analyzing trends.
Job Requirements
Good communication skills in English & Bahasa Malaysia
Candidate must possess at least a Certificate / Diploma or above
Preferably have working experience in the related field
