Store Manager

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

PURPOSE:

Through your passion for the brand and your strategic vision you will lead the store team in providing an iconic customer experience, ensuring the store maximises its profitability

You will lead the team in the efficient running of the store both front and back of house in order to achieve operational excellence

Your commercial awareness and partnership with the Regional and Corporate teams will ensure your store's success

RESPONSIBILITIES:

LEADERSHIP:

Lead and manage a high performing store team, ensuring the employee experience is in line with brand strategies and drives the customer experience

Through successful recruitment, on-boarding and training create a luxury store environment. Ensure all employees are effectively developed and coached to achieve overall success

Ensure the store is staffed in accordance with trading requirements and all store team schedules are optimised to match customer traffic flows and operational demands

DRIVE FOR RESULTS:

Drive productivity and profitability e.g. conversion rates, sales, UPT, AUR, customer data capture etc. Analyse reports to identify deficiencies and opportunities. Develop relationships and communicate effectively with product teams

Leverage the customer profile database and store reports to support the development of a loyal customer base. Develop your team to achieve the highest quality of clientelling and customer profile capture with every transaction

Ensure all policies and procedures are adhered to and Asset and Profit Protection strategies are followed in order to minimise any losses

Provide high value feedback on trading opportunities following regional requirements

Drive the digital strategy and ensure employees are engaged with new digital initiatives

BRAND PROTECTION:

Be the ultimate Brand Ambassador, seen by others as a beacon of the brand and Bring to life Burberry's core values Protect, Explore, Inspire

Ensure seamless execution of the Burberry Experience and visual standards

Ensure events are managed in partnership with all relevant stakeholders

Cascade company communications to all members of the store team and lead by example when embracing brand messages

Ensure you emanate the Burberry leadership behaviours when dealing with all areas of the store and business

Measures of success

Financial Targets: store profitability, achieving and succeeding sales targets, controlling costs to budget (GPA, expenses, etc.)

Performance in the Burberry Experience Evaluations

Customer profile completeness

Retaining and developing talent. Succession Planning and Career Development of team members

MEASURES OF SUCCESS:

Financial Targets: store profitability, achieving and succeeding sales targets, controlling costs to budget (GPA, expenses, etc.)

Performance in the Burberry Experience Evaluations

Customer profile completeness

Retaining and developing talent. Succession Planning and Career Development of team members

QUALIFICATION AND SKILLS:

Ability to demonstrate excellent leadership and people management skills

Proven ability to network, recruit, train, develop and assess talent

Strong verbal and written communication skills

Proven ability to increase sales and profitability

Proven ability to work in highly pressured roles

Ability to be flexible and agile to meet business needs

Ability to take tough decisions in order to ensure business needs are met in a fast past environment

Ability to interact at a senior Corporate level

Demonstrate sound commercial and brand awareness EXPERIENCE

Proven strong performance within a General Manager or equivalent level role in a high volume and high turnover store. Other relevant service sector experience will be considered

Technical proficiency with SAP and MS applications

EXPERIENCE:

Proven strong performance within a Manager or equivalent level role in a high volume and high turnover store. Other relevant service sector experience will be considered

Technical proficiency with SAP and MS applications

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.