Develop and implement a social media strategy that aligns with our company's marketing goals and objectives.
Create and curate high-quality, engaging content for various social media platforms, including Facebook, TikTok, Instagram, LinkedIn, and YouTube.
Manage and schedule content using social media tools.
Monitor and respond to comments, messages, and reviews on social media promptly and professionally.
Analyze performance metrics using social media tools such as Google Analytics, Facebook Insights, etc.
Optimize social media campaigns based on performance data to improve engagement, reach, and conversions.
Collaborate with cross-functional teams, including marketing, communications, and customer service, to ensure consistency and alignment across all channels.
Stay up-to-date with the latest social media trends, best practices, and platform changes to continuously improve our social media strategy.
Manage social media budgets and allocate resources effectively to achieve marketing goals.
Job Requirements
Diploma/Degree in Marketing, Communications, or a related field.
At least two years of experience in social media marketing, with a proven track record of success in creating and implementing social media campaigns.
Strong understanding of social media platforms, including their features, algorithms, and best practices.
Excellent content creation and writing skills, with the ability to craft engaging, brand-consistent content for various social media platforms.
Strong analytical and problem-solving skills, with the ability to analyze performance data and optimize social media campaigns.
Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and respond to customer inquiries.
Familiarity with social media management tools.
Experience with graphic design and video editing software.
Knowledge of SEO principles and how to optimize social media content for search engines.
Experience with influencer marketing and partnerships.
Familiarity with project management tools.
Job Benefits
Competitive salary and benefits package.
Opportunities for professional growth and development.
