Responsible for overseas promotion bidding and data analysis on platforms such as Facebook,Google, YouTube, etc and adjust bidding strategies based on analysis results; stay updated with advertising policies and ensure compliance with all guidelines and regulations.
Monitor the actual performance of advertisements, optimize them in real-time and propose and implement corresponding solutions.
Explore product selling points and determine product promotion strategies.
Stay updated on social media updates and trends, changes in digital audience behavior and best practices, share new insights and recommendations with the team.
Analyze data to identify areas of opportunity and utilize conversion rate optimization strategies (e.g. A/B testing, etc) to maximize return on investment (ROI) from ad spend.
Monitor and report on key performance indicators such as click-through rates, conversion rates and return on ad spend (ROAS).
Includes content creation, design, campaign setup, audience targeting, budget allocation, ad creation and performance tracking.
Job Requirements
Fluent in spoken and written Mandarin and English.
Candidate must possess at least a Bachelor's Degree or above with relevant experience in overseas advertising and cross-border e-commerce operations.
Proficient in SEO/SEM (Google AdWords, Yahoo, Bing, etc.), YouTube, Google Display Network, social advertising (Facebook, Instagram) and other programmatic platforms (DV360).
Strong execution ability and innovation ability.
Strong communication skills, sense of responsibility, data sensitivity, and strong data analysis ability.
Passion for internet marketing, enthusiasm for work, ability to withstand stress and strong problem-solving skills .
