Create and implement engaging social media campaigns across platforms such as Facebook (FB), Instagram (IG), Xiaohongshu (XHS), TikTok, Google, and others, specifically tailored for skin treatment and skincare beauty brands.
Strategically plan and organize the social media content calendar in advance, aligning with current trends and seasonal themes to ensure seamless execution.
Oversee all aspects of the company's social media channels, from content ideation and planning to creation, shooting, video editing, scheduling posts, and performance analysis.
Foster community growth and brand loyalty by actively engaging with the audience through timely responses to comments, messages, and inquiries.
Identify and coordinate with suitable models for beauty product content shooting, ensuring alignment with brand values and messaging.
Regularly monitor and analyze the performance of digital marketing campaigns, providing insightful reports and recommendations to optimize strategies.
Keep abreast of the latest social media trends, best practices, and emerging digital technologies, implementing them effectively to enhance campaign effectiveness.
Track online conversations and consumer feedback, including competitor activities, to identify trends, opportunities, and areas for improvement.
Evaluate social media presence, including advertising spend and consumer feedback, to compile monthly reports and provide actionable recommendations for improvement.
Any other tasks as assigned by the superior/company.
Job Requirements
Required Skills:
Strong proficiency in managing multiple social media platforms (FB, IG, XHS, TikTok, Google).
Creative and strategic thinking with a focus on content creation and brand development.
Excellent written communication skills and understanding of social media trends.
Data-driven approach to analyze performance and adjust strategies accordingly.
Experience with social media advertising and analytics tools.
