Develop, plan, and execute content for social media platforms (e.g., XHS, Instagram, Facebook, TikTok).
Schedule regular posts and ensure a consistent posting frequency.
Monitor engagement metrics and respond to comments, messages, and inquiries promptly.
Create visually appealing graphics, photos, videos, and captions to align with the brand.
Collaborate with influencers or brand ambassadors to increase brand reach and engagement. Identify, filter, and evaluate potential influencers and brand ambassadors who align with the brand's values and target audience.
Initiate and maintain communication with influencers, handling outreach and negotiations.
Coordinate content creation with influencers, providing them with briefs and brand guidelines.
Track and measure the impact of influencer partnerships on engagement and brand reach, adjusting strategy as needed.
Content Creation & Copywriting
Write engaging, creative, and on-brand copy for social media posts, advertisements, newsletters, and promotional materials.
Research and stay up-to-date with social media trends, integrating relevant trends into content.
Campaign Management
Assist in planning and executing marketing campaigns, including seasonal and holiday promotions.
Coordinate with other departments to gather information for campaign content.
Monitor and report on campaign performance, suggesting adjustments for future campaigns.
Brand Representation
Ensure all social media content and marketing e orts align with brand guidelines and tone of voice.
Maintain a cohesive look and feel across all social media platforms.
Collaboration & Coordination
Work closely with the design and content teams to produce high-quality content.
Coordinate with external vendors, agencies, or partners as needed for collaborations, photo shoots, or content creation.
Paid Social & Advertising
Work with media buy team to optimize paid social media ads, ensuring efficient ad spend.
Administrative Duties
Handle scheduling, project timelines, and any administrative tasks associated with social media and marketing activities.
Assist with event coordination, product launches, and promotional activities as needed.
Job Requirements
Bachelors degree in Marketing, Business, or a related field.
Proven experience in a marketing role.
Strong understanding of social media platforms, digital marketing, and analytics tools.
Excellent written and verbal communication skills.
Creativity, attention to detail, and a proactive approach to problem-solving
