Overview / Summary:Join Rineu (16PERCENT skincare) as a Social Media Marketing Executive and play a pivotal role in shaping the company's skincare brand presence across social platforms. We seek a creative and strategic thinker who can captivate audiences, foster community engagement, and drive brand loyalty through compelling social media campaigns. If you have a passion for storytelling, a keen eye for visual aesthetics, and a knack for staying ahead of social media trends, this is an exciting opportunity to make an impact in the skincare industry.
- Responsibilities / Job Description:
Reports to the E-Commerce Manager under the Sales & Marketing department.
- Develop and execute social media marketing strategies across various platforms including Facebook, Instagram, TikTok, Linkedin and X (Twitter), to enhance brand awareness, engagement, and conversions.
Assist the reporting manager in achieving the departments objectives and key performance index (OKRs & KPIs) targets.- Create compelling and engaging content, including posts, videos, stories, and ads tailored to each social media platform, reflecting Rineu's 16PERCENT skincare brand identity and messaging.
Monitor social media channels for brand mentions, comments, and messages, responding promptly to followers and customers inquiries, feedback, and concerns.
- Plan and execute social media campaigns to promote 16PERCENT skincare products, drive traffic to the e-commerce platform, and increase online sales while adhering to campaign timelines and budgets.
Analyze social media metrics such as reach, engagement, and conversion rates to evaluate the effectiveness of campaigns, identify trends, and optimize performance for maximum impact.- Stay informed about social media trends, algorithm changes, and emerging platforms to adapt strategies accordingly and maintain a competitive edge in the digital landscape.
Collaborate with internal and external teams to ensure alignment and integration of social media initiatives with overall marketing and business objectives.
- Assist and execute ad hoc tasks from the Management.
- Qualifications / Requirements:
Qualification: Bachelor's degree in Marketing / Communications / Business, or a related field.
- Year of Experience: A minimum of 1- 3 years of experience in the Social Media field.
Language: Fluent in English and Bahasa Melayu. Proficiency in Mandarin is an added advantage.- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Creative thinking and problem-solving abilities, with a passion for staying up-to-date with the latest trends and reports on content performance.
- Proficiency in managing social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others. This includes understanding platform-specific features, algorithms, and best practices.
Ability to create engaging and relevant content for social media platforms, including text, images, videos, and other multimedia formats. This involves storytelling, graphic design, video editing, and copywriting skills.- Passion for skincare and beauty, with a strong understanding of industry trends and consumer behaviour.
Previous marketing/ CRM experience in skincare is a plus but not required.
Annual performance bonus based on performance review/appraisal.
- Annual company trips. International company trips are based on the companys revenue target.
Basic medical coverage.- Team outings, event celebrations and quarterly HR activities.
Statutory EPF & SOCSO contributions.
- Training will be provided.
Staff purchase discounts & monthly aesthetic treatments.- Remote working arrangement based on approval.
Open door policy.
- Fast career development as an early member of the team.
Job Type: Full-time
Pay: RM4,
- 00 - RM6,500.00 per month
Schedule: - Monday to Friday
Application Question(s):
HOW LONG IS YOUR NOTICE PERIOD
