As a Social Media & Content Specialist, you'll manage an organisation's online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.
The ideal candidate would have 1-5 year experience with preference towards relevant experience(s) in content creation, social media account management and project management.
Agility, resilience and strong communication skills with good writing flair are must-have traits. We look for individuals who can work independently, be proactive in problem solving and can collaborate with relevant stakeholders and clients in executing and articulating project requirements and execution.
As a Social Media & Content Executive, you'll need to:
- Develop creative and engaging content and social media strategies
- Develop, launch and manage new competitions and campaigns with existing clients and potential prospects
- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Manage the day-to-day handling of all clients social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels
- Form key relationships with influencers across the social media platforms, where relevant
- Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
- Research and evaluate the latest social media trends and techniques in order to find new and better ways of measuring social media activity
- Analyse competitor activity and additional audience and/or market research
- Able to recommend improvements to increase performance
- Manage a budget for social media activities
The core skills of a Social Media & Content Executive include:
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Tenacity and flexible approach to work with the ability to adapt to a fast-paced, ever-changing environment;
- Prior experience in a similar role and/or working with senior decision makers, overall client servicing and stakeholder management;
- Strong communication, interpersonal and negotiation skills for building and developing relationships with clients;
- Written and verbal communication skills - needed for communicating with a range of people, both internally and externally, as well as presentation skills;
- Able to think positively and critically, using logical and analytical steps to problem solving;
- Proficient in Google Workspace and Microsoft Office skills i.e. Powerpoint, Excel, Word; and
- Have great attention to detail and be able to work independently in prioritizing your workload.
- Proficiency in Malay, English, Mandarin and / or any other foreign language(s) are great advantages.
Candidates should hold a minimum of a Bachelor's Degree. We welcome all degree holders from various fields of study especially those with relevant training or background as below:
- Marketing / digital marketing
- Business Studies / Business Administration / Business Management
- Accounting, Economics & Finance
- Digital Marketing / Marketing / Branding & Advertising
- Information Technology
- Psychology / consumer behaviour studies
- Business studies / Economics
- Anyone interested to learn more about social media marketing and relevant fields
