Job Summary:
Reports to a Manager
The Senior Writer will be responsible for developing high-quality content that aligns with PayNet's strategic goals and business priorities. This includes producing engaging write-ups for internal communications, thought leadership pieces, media releases, speeches, and content that extends beyond the scope of work handled by our PR agency. We are looking for a versatile storyteller with a background in media, journalism, or agency work who can adapt to different tones and styles while maintaining consistency in our brand messaging.
Key Responsibilities:
Content Creation & Development
- Write, edit, and proofread a range of content including articles, blog posts, press releases, speeches, newsletters, and social media posts.
- Develop creative concepts and scripts for internal and external videos, webinars, and other multimedia projects.
- Produce on-brand messaging for marketing campaigns, events, and other initiatives that require strong, clear, and persuasive communication.
Support for Strategic Communications & Media Relations
- Collaborate with Strategic Communications to create thought leadership content, including op-eds, whitepapers, and opinion pieces, that position PayNet as a leader in digital payments.
- Work closely with Media Relations to draft press releases, media statements, and responses that align with PayNet's narrative and strategic goals.
- Assist in developing internal communications, including newsletters, employee updates, and key announcements, to ensure a cohesive voice across the organization.
Editorial Leadership
- Mentor junior writers and contribute to setting content standards and editorial guidelines across the department.
- Ensure all content is polished, accurate, and consistent with the brand's voice and tone.
Research & Insight-Driven Content
- Conduct research and interviews to develop content that reflects the latest industry trends, insights, and innovations.
- Leverage insights from internal teams and external sources to produce data-backed content that resonates with target audiences.
Content Performance & Optimization
- Monitor and analyze the performance of content across various channels and suggest improvements to increase engagement and impact.
- Adapt content strategies based on analytics and feedback to ensure continued relevance and effectiveness.
Key Requirements:
- Minimum bachelor's degree in communications, Journalism, Marketing, English, or a related field.
- Minimum 5-7 years of experience in content writing, copywriting, or a related role, preferably within financial services, technology, or a similar industry.
- Strong preference for candidates with backgrounds in media, journalism, or agency environments.
- Proven ability to create content that is clear, engaging, and aligned with brand strategy.
- Experience in supporting both internal and external communication needs, including thought leadership and PR content.
- Strong editing and proofreading skills with attention to detail.
- Proven ability to manage multiple projects and collaborate effectively across teams.
- Excellent verbal and written communication skills.
Personal Attributes:
- Strategic thinker with the ability to translate complex ideas into simple, clear, and engaging content.
- Proactive, self-motivated, and passionate about storytelling and brand building.
- Strong organizational skills with the ability to meet tight deadlines.
- Adaptable to shifting priorities and able to pivot as needed.
