SUMMARY:
Responsible to attract and interact with targeted virtual communities and networks users. The key goal is to represent clients to achieve customer engagement and intimacy, targeted website traffic and targeted revenue by strategically utilising all aspects of social media marketing roadmap.
JOB RESPONSIBILITIES:
(but are not limited to)
- Understand client's business objectives and advertising strategy.
- Assisting the team in the preparation of budgets and estimation for proposed communication plans.
- Co-ordinate with influencers and advocates (KOLs, bloggers, fans).
- Up to date with current trends and hot social media topics and able to innovatively integrate the trend with client's brand.
- Build and execute cross content through competitive research platform determination, bench marketing, messaging and audience identification.
- Leverages measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives
- Create editorial calendars and syndication schedules
- Identifying target audiences and analyzing their characteristics, behavior, and habits.
- Undertaking research and analyzing data using specialist industry resources.
- Monitoring and optimize effectiveness of campaigns.
- Maintaining records and preparing periodic reports as may be required on assigned accounts.
- Well versed in all types of media, digital landscape and digital tools.
- Any additional ad-hoc tasks as assigned by superior
JOB REQUIREMENTS:
- Minimum diploma in Mass Communication or any related field.
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- A self-starter and a team player with the ability to handle multiple projects simultaneously.
- Able to work within timelines.
- Confident and able to handle demanding situations professionally
- Fluent in English
