(Senior) Project Manager, Influencer Marketing

About X10 Media

X10 Media is a regional influencer agency established in 2016 before Influencer Marketing became part of the mainstay. The agency currently holds a network of over 3,000 influencers and has served over 1,000 brands including Pepsi, Singtel, CapitaLand, LVMH, Warner Music, Owndays, and Casetify. With a commitment to excellence in social performance media, X10 Media helps its clients achieve marketing goals by multiplying their influencer impact at least tenfold.

In March 2024, X10 Media was acquired by TSL Media Group, an award-winning collective of media publications, creative services, and media-tech solutions. With this acquisition, TSL Media Group solidified its position as an end-to-end media and creative services provider in the regional media landscape.

TSL is built on an energetic and collaborative work culture. We operate on hybrid work arrangements in a bid to aid employees balance work life and personal life.

About the role

We are looking for a Senior Project Manager/ Project Manager in Malaysia to join us!

If working with influencers on social media platforms is what you're looking for, we promise that we've got exciting campaigns from Beauty, Food, Lifestyle, Home Appliance brands and more.

We are seeking an experienced dynamic and results-oriented Senior Project Manager/ Project Manager to lead our Project Team in Malaysia. In this role, you will manage all aspects of influencer campaigns, from ideation, to execution, and analysis, ensuring both creative and data-driven decision-making.

You will also be responsible for overseeing a team of project executives and freelancers, guiding them to deliver campaigns effectively while ensuring alignment with overall strategic goals. Strong leadership, strategic thinking, and hands-on expertise in influencer marketing and social paid media experience are essential for this role.

What you will do:

• Work with Sales and Account Management teams to contribute and occasionally lead the creation of proposals, understand deliverables, and contribute to discussions on new business opportunities, upsells, and client briefs with the sales team and internal stakeholders
• Lead the conceptualisation of influencer marketing strategies based on client briefs, ensuring alignment with campaign goals
• Analyze performance data to provide clear, actionable insights. Deliver regular reports and post-campaign analysis, comparing results against industry benchmarks.
• Utilize knowledge of paid media in campaigns and proposals to optimize both campaign execution and results
• Ensure effective budget management and margin tracking throughout campaigns
• Confidently assess influencer value based on campaign KPIs, negotiate competitive rates, and build strong relationships with influencers
• Oversee and guide a team of project executives, ensuring efficient execution of campaigns and alignment with each campaign's objective
• Be the overall in charge of ensuring processes are adhered to and quality standards are maintained from the aspects of influencer curation, content reviews, project management, and communication among various parties
• Being the go-to source for advice within the team in Malaysia given your strong understanding of influencer marketing campaigns and processes

The successful candidate should have:

• At least 3 years experience working with influencers in Malaysia and across SEA
• At least 1 year experience managing junior direct reports
• Familiarity in influencer marketing campaign reporting and analysis, with the ability to educate team members on performance metrics
• Excellent problem-solving skills, with a proactive approach to identifying and addressing potential issues
• Good leadership and communication skills, with the ability to foster a positive, cohesive team environment
• Has experience managing multiple freelancers across APAC for regional campaigns
• Adaptability in a fast-paced environment, excelling at multitasking and adjusting to change
• Organised, detailed, driven and results-oriented, with a focus on exceeding targets, meeting deadlines and setting high personal goals
• A social media user and familiar with trends on Tiktok, Instagram and Facebook.
• Understanding of Xiao Hong Shu and Lemon8 is a plus
• Well-written and spoken English is a must
• Ability to speak and write in Chinese and/or Bahasa Melayu to undertake simple translation and communicate with regional counterparts

Why you'll love working with us:

Flex-Work Arrangements: We've got you covered whether you are a home-office hero or love to soak in the office vibes. For up to 10 days a year, embrace the freedom to work from any location that suits you best.

Collaborative Environment: Collaborate with a crew of passionate creators who live and breathe creativity.

Comprehensive Welfare and Benefits: Access a wide range of support and benefits to enhance your well-being.

Come As You Are!

We're all about celebrating what makes you uniquely youquirks, creativity, and all! Everyone gets a fair shot here, because equity isn't just a buzzword, it's how we roll. Different perspectives spark the best ideas, so we're building a team where every voice is heard, valued, and celebrated. Bring your whole selfwe can't wait to see what magic you'll create with us!