Job Purpose
- Development and Execution of Strategic Marketing Plans for Coronary product portfolio
- Establish marketing strategies and initiatives to maximize brand awareness internally and externally
- Prepare and coordinates support materials and services for products and build a compelling value proposition
- Regular updates on product development and manage a product or product category's life cycle.
- Compiles and evaluates research on the market's product positioning and market environment
- Work closely with Sales team and Key Opinion Leaders (KOL) to support product campaigns and marketing initiatives.
- Conduct product training with internal sales team to develop team's competency and ability with the technical knowledge.
Main Responsibilities
Market Research and Analysis
- Knowledge of marketplace is gathered from field sales input, competitive information, and personal professional contacts and through individual creativity.
- Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
- Evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
- Evaluate potential new products/features, including technical feasibility, market size, potential revenue, etc , and make recommendations with respect to implementation.
- Maintains close contact with COE (BMI/BBM) and with regard to any marketing/sales program and new product development, and provide regular updates to the senior management.
Planning
- Establishes strategic marketing plans to achieve corporate objectives via accumulation of market data, communicating with all departments of the organization and by analyzing product trends and having a thorough knowledge of all activities of the marketplace.
- Recommends and develop product positioning to produce the highest possible long-term market share.
- Monitors competitive products and marketing activities.
- Ensuring the development and maintenance of customer database.
Execution and Tracking
- Support all major product trainings, symposiums and proctorship program that involved the product line handle.
- Establishes and maintains good relationships with key hospitals and key customer and strategic partners.
- Ensuring the development and maintenance of monitoring tools to track the progress of programs / activities implemented.
Event Planning, Workshop & Development of Product Champion
- Oversees the execution of trade show (exhibition) and other key events and promotions such as AA Program, press conferences, company receptions, and other community outreach efforts.
- Ensures that all events are providing a strong ROI of company funds and that we are fully maximizing each opportunity.
Product Management
- Managing the entire product life cycle from strategic/marketing planning to campaign planning, tactical activities and inventory management/forecasting.
- Provide Sales and Customer Service support for new and existing products, work with Supply Chain to effectively manage product inventory, minimizing short expiry stocks and out of stock situation Develop budget and revenue forecasts for new and existing products.
Product Training
- Product Training and Review on regular basis - to provide product knowledge, both technical and commercial, to the Sales personnel and others as needed.
Communication Tools
- Designs, writes, and oversees the production of printed promotional materials including catalogs, brochures, flyers, and program and media guides.
Customer Feedback
- Manage formal and informal customer feedback (beta tests, qualitative analysis) as part of the product development process.
- Monitor and record product input/ideas from customers.
New Product Launch Plan
- Develops accurate sales forecasts for product lines as needed, and shares corporate service level objectives with operations group.
- Market feasibility survey (refer to Market Research & Analysis)
- Incorporate the global direction for local launch plans.
- Create new marketing materials for new products.
- Conduct product training for Sales and customers.
Knowledge & Development
- Work with health organization to stay up to date in new developments in the field, and analyze and report data patterns which affect the marketing of the products, making recommendations to the Superior to enhance the product's functionality and profitability.
- Develop and undertake an approved plan for self-development through evaluating present level of success and setting goals and instrumental methods for meeting these goals.
- Determine the developmental needs necessary to enhance his/her performance and ensure their continued growth via the Advanced Product Training and Marketing courses.
Building Brand Loyalty
- Acts as steward of the B. Braun Sharing Expertise brand image.
- Working together with Corp Com to establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events Duty includes writing and maintaining a brand standards handbook and/or website.
Required Qualifications
- Bachelor's degree in a relevant field (e.g., Biomedical Engineering, Life Sciences, Nursing).
- Minimum 5 years of experience within medical devices marketing within cardiovascular domain.
- Possess experience in conducting product training, workshops, symposiums, etc.
Skills & Knowledge
- Knowledge of budgeting cost estimating, and fiscal management principles and procedures
- Knowledge of hospital organization and funding sources
- Strong understanding of cardiovascular anatomy, physiology, and related medical terminology.
- Innovative, aggressive and self-motivated with the ability to relate to diverse groups of people.
- Work independently with minimum supervision.
- Good presentation skills and computer literate.
- Excellent spoken and written English.
- Analyses possible solutions using standard procedures.
- Willing to travel outstation.
B. BRAUN MEDICAL SUPPLIES | Nicky Wu |
