Senior Performance Marketing Specialist

About Vertical Institute

Vertical Institute prepares individuals for the jobs of tomorrow. We are at the forefront of tech education, providing cutting-edge courses to individuals eager to upskill and stay relevant in todays rapidly changing world. We specialize in teaching in-demand skills and building the next generation of changemakers and inventors through our world-class tech bootcamps in data analytics, AI, cybersecurity, UX/UI, and beyond.

Vertical Institute is accredited as an Approved Training Organisation (ATO) by SkillsFuture Singapore (SSG) and The Institute of Banking & Finance Singapore (IBF).

We are seeking an analytical and results-oriented Senior Performance Marketing Specialist to supercharge our performance marketing campaigns.

The ideal candidate is someone with at least 4 years of performance marketing experience and thrives in a dynamic environment.

• Roles & responsibilities

Run and optimise campaigns on Meta, Google, TikTok, LinkedIn, and more to improve campaign performance and drive KPI success.

• Monitor, analyse, and report performance results on a daily, weekly, or monthly basis.

Proactively provide recommendations and suggestions to deliver actionable audience and optimisation-based insights.

• Work with cross-functional teams (creative, growth marketing, tech, and SEO) to establish marketing strategies to support revenue goals.

Analyse data to monitor revenue performance and uncover areas for improvement in our performance marketing team.

• Create, manage and experiment with new channels and strategies to increase revenue

Management of monthly budgets to ensure efficient and effective marketing spend.

• Produce and present regular performance reports, sharing insights via Looker Studio.

• Requirements

At least 4 years of performance marketing experience

• At least a bachelors degree in marketing, communications, business or any related field is preferred

Highly analytical and comfortable working with data sets to glean insights, with demonstrated ability to organise and consolidate multiple data sources for analysis and reporting

• Comfortable with working cross-functionally within the Marketing team as well as with other business functions, with a strong desire to learn and collaborate

Driven, proactive, and detail-oriented individual with proven technical and analytical aptitude, with a curiosity for testing and innovation.

• Have a passion for technology and education

A self-starter that loves a fast-paced environment and new challenges

• High level of initiative with the ability to perform under pressure and tight deadlines

Strong sense of ownership and accountability

• Excellent written and verbal communication skills is a must

Passionate about tech education and the mission of Vertical Institute.

• What We Offer

Flexible Remote work-from-home arrangement.

• Competitive salary.

Opportunity to work in a fast-paced, dynamic, and innovative environment.

• A collaborative and inclusive work environment.

Chance to make a meaningful impact on learners careers and lives.

Job Type: Full-time

Pay: RM3,

• 00 - RM5,500.00 per month