Summary:
The Senior Planner will be involved with the development of media plans for assigned clients across multiple channels. This person is required to have a solid understanding of the client's business and apply their media recommendation to deliver against the client's objectives.
Job Responsibilities:
- Understand the client's business objectives and advertising strategy.
- Knowledgeable and keeps up-to-date on all available market and consumer information necessary for the preparation of an effective and efficient digital media plan.
- Work closely with all assigned media personnel in the group with evaluation of media information necessary to the preparation of the digital media plan that best implements the media objectives and strategies.
- Ensuring approved planned media are placed and consistent.
- Identifying target audiences and analyzing their characteristics, behavior, and media habits.
- Maintain good communication with media owners, newspapers, magazines, and websites owners.
- Undertaking research and analyzing data using specialist industry resources.
- Ensure smooth collaboration with internal teams to ensure excellent client deliverables.
- Monitoring and optimising the effectiveness of campaigns.
- Maintaining records and preparing periodic reports as may be required on assigned accounts.
- Any additional ad-hoc tasks as assigned by the superior
Job Requirements:
- Minimum diploma in Mass communication or any related field.
- Minimum 2 - 4 years experience in planning role
- Good Communication and presentation skills.
- Careful and meticulous
- A self-starter and a team player with the ability to handle multiple projects simultaneously
- Able to work within timelines.
- Confident and able to handle demanding situations professionally
