Responsibilities
Campaign Development
Conceptualize, create, and manage advertising and promotional campaigns across various media channels
including digital, print, broadcast, and social media.
Collaborate with the marketing team to ensure campaigns are aligned with brand messaging and company
goals.
Marketing Research
Conduct market research to identify target audiences, consumer behavior, and emerging trends.
Analyze competitor activities and develop strategies to differentiate our brand.
Content Creation
Develop compelling and engaging content for advertisements, promotional materials, and social media posts.
Work with graphic designers, copywriters, and other creative professionals to produce high-quality marketing
materials.
Media Planning and Buying
Identify and negotiate with media outlets for ad placements and promotional activities.
Monitor and optimize media spend to maximize ROI.
Project Management
Manage multiple advertising and promotional projects simultaneously, ensuring they are delivered on time
and within budget.
Coordinate with internal teams and external vendors to ensure smooth execution of campaigns.
Performance Analysis
Track and analyze the performance of advertising and promotional campaigns using key metrics.
Prepare reports and provide insights to senior management on the effectiveness of marketing efforts and
areas for improvement.
Event Engagement
Plan and execute promotional events, trade shows, and product launches.
Ensure all events are well-organized and effectively promote the brand.
Customer Engagement
Develop strategies to enhance customer engagement and loyalty through targeted promotions and
advertising efforts
Respond to customer inquiries and feedback related to promotional activities.
Hamper Project
Work closely with business operations and product development for ideations and creations on seasonal
hampers
Work closely with HR depart to ensure man power is sufficient for production team.
Ensure to meet production and listing timelines.
Requirements
Bachelors degree in business, marketing, mass communication or related field.
Minimum 2-5 years of relevant experience.
Excellent verbal communication skills and must have a thorough understanding of social media management
and strategy.
Able to complete tasks with minimum supervision.
Able to travel.
Job Type: Full-time
Pay: RM4,
- 00 - RM4,800.00 per month
