About the company: Our client is a fast-growing multi-region company shaking the dentistry and orthodontics industry! They offer a super convenient and affordable alternative to traditional braces by incorporating advanced German technology in their scientific studies and aligner designs. They are aiming to be people's reason to smile by making straight and healthy teeth accessible to everyone and providing top-notch service and experience to their clients.
Why you'll love working here:- Opportunities for Growth: They prioritize employee development, offering a range of training programs and opportunities for career advancement.
- Dynamic Work Culture: They foster a vibrant and collaborative work culture where diversity and inclusion are celebrated. Will work alongside talented professionals from diverse backgrounds, creativity, innovation, and teamwork.
- Opportunities for Innovation: They encouraged their team to think outside the box and bring their unique perspectives to the table, driving innovation and pushing boundaries in the marketing industry
About the role: As a senior marketing executive, you will play a vital role in lead the charge in crafting engaging campaigns across diverse platforms, drive brand awareness, analyze performance metrics, and collaborate cross-functionally to deliver outstanding results.
Responsibilities: - Strategic Campaign Management: Take the helm in managing dynamic campaigns across various social media channels, ensuring each initiative resonates with the target audience and aligns with overarching marketing goals.
- Innovative Strategy Development: Collaborate with the team to brainstorm and implement cutting-edge strategies, constantly seeking opportunities for improvement and innovation in the marketing approaches and services.
- Brand Oversight: Drive brand consistency and impact by organizing and overseeing branding, advertising, and promotional campaigns, ensuring a cohesive and compelling brand presence across all platforms.
- Performance Evaluation: Dive deep into campaign performance metrics and data analytics to evaluate effectiveness, identify trends, and make data-driven recommendations for optimization and improvement.
- Leadership and Team Collaboration: Serve as a collaborative team player, leading and guiding junior team members while effectively communicating with superiors, ensuring timely reporting and alignment with project objectives.
- Digital Innovation: Harness the power of digital technologies to generate fresh ideas and provide input that enhances the efficiency and effectiveness of our marketing activities.
- Creative Content Development: Showcase your creative flair by spearheading the creation, development, editing, and proofreading of visually compelling assets, including graphics, videos, and images, that captivate our audience and drive engagement.
- Project Management: Take charge of managing project goals and timelines, collaborating seamlessly with internal and external teams to ensure successful project delivery and execution.
- Event Coordination Support: Assist in organizing and executing events, exhibitions, and promotional activities, contributing to the overall success of our marketing initiatives and brand visibility.
- Market Analysis and Research: Stay ahead of the curve by conducting thorough competition research and market analysis, providing valuable insights that inform our targeting strategies and drive business growth.
Requirements - Possess at least a Diploma in Marketing, Finance, Business Administration, or a related field
- At least 3 years of proven experience in the field of marketing.
- Excel in collaborative environments, showcasing the ability to work efficiently and productively with cross-functional teams.
- Fluent in English. Proficiency in Mandarin is an added advantage.
- Thrive in a fast-paced and dynamic environment, showcasing adaptability to evolving industry trends.
Skills and Competencies: - Leadership and Teamwork: Strong leadership skills to motivate and guide team members, as well as collaborate effectively within cross-functional teams to achieve common goals.
- Attention to Detail: Meticulousness in tasks, ensuring accuracy in content creation, campaign execution, and performance analysis.
- Data Analysis: Proficiency in analyzing campaign performance data and drawing actionable insights to optimize marketing efforts and drive better results.
- Creativity Thinking: Capacity to generate innovative ideas and develop engaging content, visuals, and campaigns that capture attention and resonate with the target audience.
- Commercial Awareness: Understanding of market trends, competitor analysis, and consumer behavior to inform strategic decision-making and drive business growth.
Nice to have:- Prior experience in a similar or relevant industry
