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Tan Chong Group

Senior Manager / Manager, Marketing

Early Applicant
  • a month ago
  • Be among the first 50 applicants

Job Description

Job Descriptions:
  • Trade Marketing Strategies

- Develop and implement trade marketing strategies to drive product visibility and sales through retail and distribution channels.

- Plan and execute promotional activities, trade shows, and events to enhance brand presence and market penetration.

- Collaborate with the sales team to design trade programs that support sales targets and objectives.

- Develop and manage annual trade marketing budgets and plans.

- Brands awareness including Auto Plus, Distributor Brands, GMC, JMC and NANYA Ice Cool Tinting.
  • 2. Sales Analysis

- Perform detailed sales analysis to understand product performance, customer preferences, and market trends.

- Review regular sales reports and present findings to senior management

- Use sales data to inform strategic decisions and optimize trade marketing efforts.
  • 3. Implementation of Sales Initiatives

- Lead the implementation of sales initiatives, ensuring alignment with overall marketing strategies.

- Work closely with the sales team to provide tools and support needed to achieve sales goals.

- To support sales and marketing initiatives to Nissan Workshops (TCEAS) as well as Authorized Service Dealers (ASD).
  • 4. Cross-Functional Collaboration

- Collaborate with product development, marketing, and sales teams to ensure cohesive and integrated marketing efforts.
  • 5. Pricing & Promotion

- Pricing & promotion strategy - design principles & implementation, to drive consistency across brand & channel

- Pricing Strategy Development: Develop and maintain pricing strategies for products, considering factors such as market trends and competitive analysis.

- Pricing Analysis: Conduct detailed analysis of less competitive and statistical model to provide insights and determine appropriate pricing.

- Pricing System Implementation: Ensure pricing strategies are executed timely and accurately.
  • 6. Business Development

- Explore new business opportunities in existing or new market.

- Develop the Export market.
  • 7. Ad-hoc Project Management, Event Planning and Execution


  • Job Qualifications:
Bachelor's Degree in Marketing, Business Administration, or a related field. A Master's Degree is a plus.
  • Minimum of 7 years of experience in trade marketing, preferably within the automotive aftersales/ spare parts industries.
Proven track record in developing and executing successful trade marketing strategies.
  • Strong analytical skills and the ability to interpret complex data.
Excellent communication and interpersonal skills.
  • Proficiency in Microsoft Office Suite.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.

/ Relevant certifications in marketing or business management are a plus.

Job Type: Full-time

Pay: RM8,000.00 - RM12,000.00 per month

Benefits:
  • Health insurance
Maternity leave
  • Opportunities for promotion
Professional development
Schedule:
  • Monday to Friday


Application Question(s):
  • How much is your current salary
How much is your expected salary
How long is your notice period

More Info

Industry:Other

Function:Automotive

Job Type:Permanent Job

Skills Required

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Date Posted: 25/10/2024

Job ID: 98034105

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