Key Responsibilities
Content Strategy Development:
- Develop influencer content strategies aligned with campaign objectives and target audience.
- Conduct research and identify content trends, best practices, and emerging platforms.
Influencer Identification
- Identify relevant influencers based on target audience, industry, and campaign goals.
- Conduct thorough research to evaluate influencers content quality, engagement, and alignment with brand values.
Content Briefing And Collaboration
- Collaborate with influencers to create comprehensive content briefs that align with brand guidelines and campaign objectives.
- Provide clear instructions, creative direction, and necessary assets to ensure effective collaboration.
Content Review And Approvals
- Review and provide feedback on influencer-created content to ensure it meets quality standards and aligns with brand guidelines.
- Collaborate with influencers to make necessary revisions and ensure content reflects the campaign's objectives.
Performance Tracking And Analysis
- Analyse and monitor influencer content performance metrics, such as reach, engagement, and conversions.
- Generate reports and insights for campaign optimization.
Relationship Management
- Cultivate and maintain strong relationships with influencers, ensuring clear communication and timely follow-ups.
- Act as a point of contact for influencers, addressing any questions or concerns related to content creation and campaign execution.
Trend And Competitive Analysis
- Stay updated on industry trends, content marketing strategies, and competitor activities.
- Conduct research and analysis to identify opportunities for innovation and improvement in influencer content strategies.
Learning And Development
- Actively seek opportunities to expand knowledge and skills in influencer marketing, content strategy, and digital marketing.
- Stay curious and open to learning new tools, techniques, and strategies.
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Qualifications And Requirements
- Minimum of 3 years experience in Influencer Marketing, Digital Marketing, PR or any related field.
- Currently pursuing a degree in Marketing, Communication, or a related field.
- Strong written and verbal communication skills to speak clearly and persuasively while managing clients and KOLs.
- Familiarity with social media platforms and influencer marketing trends.
- Creative thinking and ability to generate innovative content ideas.
- Detail-oriented with excellent organizational skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Proficiency in all 3 main languages is a plus.
- Ability to work independently and as part of a team.
- Positive attitude, eagerness to learn, and ability to adapt to a fast-paced environment.
[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-influasia-job-senior-influencer-campaign-strategist-0]
