Senior Graphic Designers supervise graphic designers. They coordinate and work closely with a team to conceptualize, execute and troubleshoot ideas for projects with a thorough understanding of the brief from client.
Job Functions
- Plan, conceptualize ideas/concepts, scam layouts and brief the graphic designers on visual execution
- Supervise and guide graphic designers to find the most effective way to get messages across in print, electronic, and film media using a variety of methods.
- Provide advice/guidance to graphic designers on selection of color, font type, artwork, illustration/photography style, animation, and various print and layout techniques/visual elements for design.
- Oversee the development of the overall layout and production by graphic designers in the design of magazines, newspapers, journals, corporate reports, and other publications
- Plan cost effectiveness of production for promotional displays, packaging, and marketing brochures for products and services. They do this by providing solutions to graphic designers by ensuring the designs are cost effective in terms of size, paper wastage, finishing, type of material used, etc.
- Understanding the brief/client's needs to achieve the right message/direction
- Gather relevant information by meeting with clients or discussion with client servicing executive or through research.
- Improvise on draft designs/sketches or layouts by graphic designers through discussions and constructive comments.
- Consult with copywriters to discuss on headlines and copy that best suit the designs produced
- Sign off/approve the completed design for presentation to clients.
- Oversee every stage of jobs until completion to ensure quality standards are met.
- Responsible for the productivity of graphic designers. Ensure they have the necessary tools and skills to perform tasks.
- Senior Graphic Designers must take initiative to request for additional skills trainings to ensure graphic designers are constantly competent in their duties.
- To work closely with project manager to ensure a timely and efficient production flow for all projects.
- To ensure all production deadlines are met.
, Job Requirements:
Skills Needed
- Strong leadership capabilities to lead a team
- Possess artistic skill and a strong sense of creativity
- Able to visualize designs based on their understanding of the client's brief
- Good communication skills
- A good sense of identifying strong visuals
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