Lead front-end development and UI/UX design for the web app and kiosk, integrating innovative features to enhance user engagement.
Drive organic and direct traffic through the implementation of gamification and microsites, while optimizing performance using data-driven insights and A/B testing, in collaboration with external developers.
Oversee content management and mentor junior designers, ensuring consistent updates, alignment with business goals, and fostering team growth.
Job Responsibilities
Lead Front-End Development and UI/UX Design: Oversee the design and development of the web app and kiosk, ensuring a seamless, user-centric experience.
Implement Gamification and Microsites: Drive user engagement and traffic growth by integrating gamification features and developing microsites.
Drive SEO Optimization: Ensure the design and content are optimized for organic traffic, implementing SEO-friendly best practices.
Manage Content Updates: Oversee content management to ensure timely updates of products and movies.
Optimize Performance: Utilize data-driven insights, A/B testing, and user feedback to continuously improve the performance and usability of the platforms.
Ensure Cross-Platform Compatibility: Conduct regular testing to guarantee smooth performance across browsers and devices.
Collaborate with External Developers: Work closely with external developers to ensure the efficient execution of new features and updates.
Mentor Junior Designers: Provide guidance to junior team members, fostering a culture of innovation and growth.
Job Requirements
Bachelor's degree in Computer Science, Web Development, UI/UX Design, Multimedia Design, or related fields
More than 5 years in strategic online marketing and/or e-commerce business (managing web / app).
Comprehensive knowledge of web and app development technologies, including front-end frameworks like React, Vue.js, and Angular.
Proficiency in front-end programming languages (e.g., HTML, CSS, JavaScript) and familiarity with API integration.
Experience with Content Management Systems (CMS) and back-end interactions to deliver dynamic, user-friendly content.
Expertise in designing intuitive, user-friendly interfaces that drive engagement and align with business goals.
Proficiency in wireframing and prototyping tools (e.g., Figma, Adobe XD, InVision).
Deep understanding of usability principles and user testing methodologies, including experience with A/B testing platforms like Optimizely.
Familiarity with digital marketing strategies including SEO and SEM, ensuring optimized performance and organic traffic growth.
Strong analytics skills to measure performance, interpret data from tools like Google Analytics, and continuously improve based on insights.
Experience in A/B testing and interpreting user behavior data to drive UI/UX improvements.
Solid project management skills to lead sprints, manage timelines, and oversee web/app development projects.
Proven ability to mentor junior designers, and collaborate with developers and cross-functional teams to achieve project goals.
