Position Responsibilities
Visual Merchandising Strategy
- Develop and implement visual merchandising strategies aligned with brand guidelines and marketing objectives.
- Plan and execute visual displays, signage, and product presentations to enhance the overall retail environment.
- Continuously evaluate and refresh merchandising techniques to maximize impact and drive sales.
Retail Space Management
- Manage the retail merchandising layout and organization of retail spaces within our outlets to optimize traffic flow and customer engagement.
- Coordinate with outlet managers and operations teams to ensure consistent implementation of merchandising standards across all outlets.
- Regularly assess the effectiveness of retail space utilization and propose improvements for increased efficiency and profitability.
Product Promotion and Upselling
- Develop strategies to effectively showcase and promote key hero products within the retail space.
- Collaborate with marketing and product teams to create compelling promotional campaigns and displays that drive upsells and cross-sells.
- Monitor sales performance and customer feedback to refine merchandising tactics and capitalize on emerging trends.
Procurement and Inventory Management
- Source and procure retail fixtures, displays, and materials necessary for merchandising initiatives.
- Maintain inventory levels of merchandising materials and coordinate replenishment as needed.
- Work closely with suppliers and vendors to negotiate pricing and ensure timely delivery of merchandising assets.
Innovation and Creativity
- Stay updated on industry trends, competitor activities, and consumer behaviour to inform innovative merchandising approaches.
- Conceptualize and implement creative retail activations and visual installations to drive brand awareness and customer engagement.
- Act as a champion of creativity and innovation within the organization, inspiring team members to push boundaries and explore new ideas.
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Job Requirements:
Qualifications & Experience
- At least bachelor's degree in Marketing, Visual Merchandising, Retail Management, or a related field.
- Proven experience in visual merchandising, retail marketing, or store planning, preferably within the food and beverage industry.
- Strong creative vision and aesthetic sensibility, with a passion for crafting immersive brand experiences.
- Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
- Proficiency in graphic design software and visual merchandising tools will be added advantage.
- Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and levels of the organization.
- Ability to thrive in a fast-paced, entrepreneurial environment and adapt quickly to changing priorities and business needs.
a Necessity, not a Luxury
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