Senior Executive, Social Media (Employer Branding)

Job Description

OVERVIEW:

• Location: RedQ, Selangor

• Department: People Department

• Entity: AAAMS

• Status (Full time/part time/contract): Full time

JOB DESCRIPTION:

YOUR ROLE:

Your day to day will not be the life of a boring corporate baddie. Here, you're empowered to share new ideas, lead projects, engage with Allstars across levels (that's over 21,000 Allstars, no cap) and make things happen.

As a Senior Social Media Creator under Employer Branding, your mission is simple: Strategise and curate creative content that shows AirAsia as the best place to work.

Expect no micromanaging or the traditional way of doing things. If there's a better idea, we want to hear it. Go creative, go all out. Think combining branding, marketing, communications and social media as your bread and butter. Sounds toasty Let's chat.

WHAT YOU'LL CHAMPION:

• Strategise, design and execute social media content strategies for Employer Branding in line with the company's objectives and DNA.

• Plan, film and edit engaging original content for Employer Branding's social media platforms, including TikTok, LinkedIn and Instagram among others.

• Monitor and analyse brand performance metrics covering engagement rate, brand equity and market perception.

• Collaborate with various departments to creatively highlight #LifeAtAirAsia

• Experiment with new formats, techniques and features to maintain a fresh and innovative approach to content creation.

• Push brand presence in driving Diversity, Equity and Inclusion initiatives.

WHO YOU ARE:

• Creative storyteller who lives, eats and breathes social media and is able to adapt content across different touch points.

• Have a creative eye for editing, creating, filming and designing visuals or videos.

• A trendsetter who's up to date on the latest social media trends, emerging platforms and industry best practices.

• Data driven and is able to use social media tools to gather and leverage data

• Capable of working with minimal guidance or supervision, with good project management skills.

• An assertive team player with high energy and is able to thrive in a fast-paced environment

• Strong written and verbal communication skills

• Minimum of two years work experience with preferably a Degree in Mass Communication, Marketing, Media Studies or a related field.

WHERE YOU'LL GO:

Based on your performance, skills and contribution in this role, you'll be able to unlock opportunities in various fields within the company. This role provides a path to senior positions or lateral growth. The possibilities are endless if you #DaretoDream!

WHAT YOU'LL ENJOY:

• Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement plus health and fitness amenities.
• Emotional Wellbeing: Paid time off, wellness programmes and childcare amenities.
• Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes.
• Allstars Specials: Free flights, unlimited discounted flights and exclusive discounts with partners.
• A unique Allstar culture like no other

OUR HIRING PROCESS:

• Application received
• Candidate screening
• Interview(s) and assessment(s)
• Background check and/or other assessments
• Offer and negotiation

GET TO KNOW AIRASIA:

AirAsia has been the World's Best Low-Cost Airline for 15 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly.

GET TO KNOW US:

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You'll know us as the Now Everyone Can Fly airline (if you don't, we're definitely older than you).

Today, we're more than just an airline. We're Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.

Above all, we're Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we're excited to have you onboard.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.