Job Description
- Develop and execute eCommerce strategies to drive sales growth on Shopee and Lazada.
- Lead acquisition efforts across Facebook, Shopee, Lazada and affiliate channels.
- Plan and manage key campaigns (e.g., flash sales, double day), adjusting budgets based on sales trends.
- Build relationships with key account managers to ensure the smooth campaign execution.
- Optimize store setup, including product listings, pricing, banners, and inventory, while staying updated on platform policies and tools.
- Identify potential partnership or collaboration opportunities for marketing campaigns.
Paid Media
- Manage paid media efforts, including CPAS, Platform Ads, and affiliate marketing to drive traffic and conversions.
- Allocate budget and run A/B testing to optimize key metrics (CTR, CVR, AOV, ROAS).
Operations & Logistics
- Oversee the day-to-day operation of the eCommerce platforms, ensuring an optimal user experience.
- Manage inventory by coordinating between online and offline stock levels and ensure proper implementation of promotional mechanisms (e.g., bundles, discounts, vouchers).
- Work closely with the logistics and fulfilment team to ensure timely delivery of orders.
Performance Tracking & Reporting
- Provide regular performance analysis against forecasts, adjusting strategies as needed to meet objectives.
- Prepare and deliver detailed reports on sales performance, traffic, and conversion metrics for internal stakeholders.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum 3-4 years of experience managing eCommerce platforms such as Shopee or Lazada.
- Proficiency in eCommerce tools, platform ads (e.g., CPAS), and affiliate marketing.
- Strong analytical skills with experience tracking and optimizing performance metrics
- one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.
