Job Summary
Conduct analysis on business performance data in order to enhance competitiveness of activities and promotional planning for assigned customers
General Responsibilities
- Support superior in managing day-to-day operating expenditures against operating budgets to ensure efficient usage of resources
- Provide inputs to customers business plans based on post analysis which could include integrating Nielsen data, business intelligence data and point of sale information
- Report and communicate key performance indicator achievements on projected sales and profitability targets by customers
- Collect and analyze customer business performance data (e.g. shipment sales, public agency data and point of sale) and make recommendations to utilize the business opportunities
- Research and report on market/competitor/customer data and other relevant data to provide insights and support for negotiation processes
- Stay connected to the source of data providers. Ensure data collection cycles for analysis occur within the timelines provided
- Evaluate promotional plans (pre- and post-) with supporting qualitative commentary and their impact on customer and brand strategies
- Generate daily reports covering in-store and distribution center inventory, price compensation, promotional items, etc.
- Analyze the business processes and performance data (e.g. customer feedback, external surveys, distribution center data, etc.) Recommend improvement opportunities to close any gaps
- Develop effective relationships with external stakeholders (e.g. data providers and contacts) throughout the customers organizations in order to gather relevant data for analysis
- Work closely with the cross-functional teams (e.g. Trade Marketing, Retail and Supply Chain Management) to ensure efficient and effective execution
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Functional Skills And Knowledge
- Demonstrate sound knowledge and understanding of FMCG industry/market/competitors/customers. Sales experience in CVS and Pharma channel will be an added advantage.
- Demonstrate advanced research and analytical skills
- Demonstrate general understanding in all aspects of supplier and customer relationship management including supply chain, field marketing and branding
- Demonstrate strong coordination and organization skills in collecting business-related data
- Demonstrate strong negotiation and selling skill with organization skills in collecting business-related data
- Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
- Demonstrate fluency in local language and ideally in English, both written and spoken
Education
Diploma/certificate in Sales/Marketing or related fields
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