Company Description
GrowthDesk is a Data Company. We help enterprise clients collect, validate, own and utilise customer and transactional data for growth. Through our flagship solutions: DREA - For customer data collection and validation and; SKALE for transactional data collection and personalised engagement we work with regional FMCG players, retail malls and real estate companies to unlock the full potential of digital data ownership.
Read more about GrowthDesk: https://growthdesk.com
Job Description
Growthdesk is looking for a talented digital marketer (performance marketer or Ad and campaign optimizer)to join our team to drive campaigns and measure the impact across various social media platforms.
A cool, sharp, witty and talented person who is interested in digital marketing, obsessed with optimization, love numbers and tech startups in general. We are looking for someone who is a self-starter - doesnt always need to be told what to do, and can balance time and manage themselves. Successful candidates must have excellent analytical skills, attention to detail, be problem-solvers and is a multi-tasker.
What you will be doing:
Set up, implementing, managing and optimizing paid Marketing Campaigns across Google, Facebook, Instagram, LinkedIn and other platforms when required by clients.
Manage bidding and budget strategies on the mentioned platforms
Optimize copy and landing pages for paid search engine marketing campaigns
Fix any errors and bugs in the performance of our ads or landing page (including the implementation of pixels and tags)
Perform keyword analysis to find opportunities and better-performing keywords
Provide regular internal analytics report on campaign performance (indicators) and able to provide insights and analysis in a clear and concise manner
Work with our Graphic and Brand Designers to run paid ads such as banner ads or eDMs so as to help our sales or branding initiatives
Track and optimize the performance of our campaigns including engagement rates for each campaign
Have strong analytical ability to evaluate end to end customer experience across multiple channels and customer touchpoints
Collaborate with internal teams to create landing pages and optimize the user experience
Brainstorm new and creative growth strategies (including identification of new trends in digital marketing and evaluate new technologies) adhering to best practice guidelines
Plan, execute and measure experiments and conversion tests including A/B and multi-variate Testings and dynamic ads optimization
Qualifications
At least a diploma in marketing or related fields such as analytics, communication and statistics or sciences.
At least 4 Years experience in digital marketing, PPC, SEM, and social media especially in the optimisation of campaigns in a full-time role
Highly analytical and data driven. Proficient in A/B testing, tracking and reporting on key metrics that measure performance in campaigns inclusive of traffic, revenue, conversions, and ROI.
Deep Knowledge of campaign setup, ad creation for FB and Google including keyword research, google analytics
Highly adept and familiar in setting up and optimising Google Adwords, Facebook campaigns on FB Ads Manager (not just boosting of FB posts)
Day-to-Day use of Google Analytics and other analytics dashboards
Kept abreast of the latest developments in ad-tech and updates of Google, Facebook, Instagram, and Linkedin or other innovative ad-tech platforms
Deep knowledge of Microsoft Excel and Visualization of Data
Passionate about Digital marketing and not afraid to suggest ideas, solid excel and communication skills, and great attention to detail
Preferably Google Adwords, Analytics certified, other Google certification will be a plus
Additional Information
The Offer
Quarterly bonus
Work with a team that believes in cultivating growth mindset in each and every team member
A role that offers a breadth of learning opportunities and a highly collaborative environment
A flat hierarchy and with a high level of autonomy
We believe in a happy work environment and culture!
