Senior CRM Specialist

About SleekFlow

Join SleekFlow, a thriving SaaS startup that is experiencing rapid growth thanks to the support of renowned investors which include Atinum Investment, Tiger Global,Transcend Capital and Gobi Partners. Our mission is to shape the future of communication by empowering companies to center all their workflows around meaningful conversations. As a member of our team, you will have the opportunity to thrive alongside the company through equity options. If you're ready to take your career to the next level and assume a larger role, we look forward to meeting you!

At SleekFlow, we have developed an Omnichannel Conversational AI Suite that drives conversions through conversations. Our platform seamlessly integrates with popular channels such as WhatsApp, Messenger, Instagram, WeChat, Email, and more, providing comprehensive communication solutions. With our customer engagement platform, both small merchants and large enterprises can automate growth by enhancing productivity across their sales, marketing, and support teams.

As we expand into emerging markets, we seek adventurous, diverse, and passionate individuals to join us on this exciting journey. Join our team and grow your career with SleekFlow!

Associate Level

Location: Kuala Lumpur, Malaysia

Prior Experience in SaaS/ Software Industry is preferred

Language: Business-level fluency in English

Role

We are seeking a dynamic and experienced Senior CRM Specialist to join our team. This role is pivotal in enhancing our customer relationship management strategies to drive customer lifetime value (LTV), reduce churn and reactivate dormant customers to support our expansion revenue goals. A guardian of data and workflow hygiene in our CRM. The ideal candidate will have a strong background in B2B SaaS marketing, particularly as a lifecycle marketer, with hands-on experience using HubSpot and a solid understanding of analytics and reporting.

Responsibilities

Develop and execute CRM marketing programs

• Plan, develop and execute a series of marketing activities and customer loyalty and retention programs aimed at increasing customer LTV.
• Continuously optimize customer onboarding and engagement processes by owning customer touch points across various channels, mainly via personalised emails or in-app notifications for different segmentations.
• Collaborate with cross-functional teams, such as product, CSM, legal, and data engineering team to align marketing strategies with business objectives such as reducing churn.

CRM management

• Serve as the ultimate HubSpot administrator, ensuring data hygiene by setting up regular cleansing and maintenance procedures. Ensure optimal usage of workflow and right access of the platform for CRM activities.
• Set up the best CRM global practice and provide protocols for local marketing managers

Data Analysis, Reporting, and Insights

• Analyze CRM campaign performance and customer data regularly to provide actionable insights and recommendations to the wider teams.
• Maintain up-to-date knowledge of industry trends and best practices in CRM and lifecycle marketing. Leveraging the latest tools to help with the process.

Qualifications

Must Have:

• 3-4 years of experience in CRM, with a minimum of 2 years in a SaaS company as a lifecycle marketer.
• Proficiency in HubSpot and experience in managing segmented edm campaigns to increase customer LTV.
• Strong analytics and reporting skills to evaluate the effectiveness of marketing initiatives.
• Strong writing skills in English.

Good to Have:

• Experience working in multi-region markets with diverse target audiences.
• Background in start-ups, with the ability to build or rebuild CRM programs from the ground up.
• Strong analytical abilities with proficiency in business Intelligence tools.
• Other technical skills such as ETL process, data modelling would be a strong plus.

What We Offer

• Attractive compensation package including a 13th-month salary
• Stock options in a rapidly growing startup
• A fun, diverse, and international team culture
• Comprehensive group medical insurance
• Transport allowance
• Examination & education allowance
• Paid birthday leave
• Flexible work-from-home policy
• Work From Anywhere scheme
• Rewarding continuous learning from experienced team leads
• Many more exciting perks and growth opportunities!

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a perfect candidate.

SleekFlow is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.