About KKday
KKday is accelerating the world's transition to the brand new travel experience.
As the largest travel-experience platform in Asia, KKday is committed to integrating a one-stop platform to meet all travelers needs. KKday has curated more than 300K unique experiences and activities in over 92 countries and 550 cities around the world. Moreover, KKday also stepped into the field of SaaS service(Rezio) and new OMO system(KKday Marketplace) to build up the business ecosystem.
Through multi-faceted development, KKday still successfully raised nearly 3 billion funds during the Covid. Welcome you who are passionate about traveling to join us to create more possibilities and future in KKday!
Job Overview
We are seeking a creative and dynamic Senior Content Campaign Marketing Specialist with a strong background in travel, consumer behavior, and campaign management. This all-rounder role will focus on generating website traffic, managing content creation, and leveraging CRM to drive customer insights and engagement. The ideal candidate will be strategic, organized, and able to contribute innovative ideas to enhance our marketing strategies.
Key Responsibilities
Strategic Content Marketing:
- Develop and implement content marketing strategies to drive website traffic, customer engagement, and brand awareness.
- Create and manage engaging content for the company's website, blogs, and social media platforms.
- Design and execute effective EDM (Email Direct Marketing) campaigns to retain and engage customers.
Campaign Management
- Manage the planning and execution of campaigns across KKday's own channels and assets.
- Collaborate with designers on the development of messaging, visuals, and scheduling for app pushes, EDMs, banners, and other marketing materials.
- Ensure all campaign elements are aligned with the company's brand voice and objectives.
Customer Insights & CRM
- Utilize CRM tools to gather and analyze customer insights, helping to refine marketing strategies.
- Leverage consumer behavior data to create effective consumer journey roadmaps that enhance user experience and boost conversion rates.
- Maintain up-to-date knowledge of CRM best practices to drive personalized marketing efforts.
Travel Research & Trend Analysis
- Conduct research on domestic and international travel trends to identify content opportunities and market gaps.
- Stay informed on travel industry developments and integrate relevant trends into marketing initiatives.
Performance Metrics
- Monitor key performance indicators (KPIs) such as traffic, conversions, sessions, and revenue.
- Provide data-driven insights and regular reports on the effectiveness of content marketing and campaigns, suggesting areas for improvement.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field preferred.
- 2-4 years of experience in content marketing, campaign management, and customer insights, with a strong focus on the travel industry.
- Proven experience managing multi-channel marketing campaigns and working with CRM systems.
- Strong analytical, project management, and organizational skills.
- Excellent communication and collaboration abilities, with fluency in English.
