Job Summary
Our Marketing teams conceptualize and implement go-to-market activities to increase usage and visibility. The Campaigns Marketing team is responsible for campaign planning and promotional strategy to drive buyer conversion for the Borong. The campaign marketing team works closely with all other marketing functions to create an integrated marketing campaign.
Key Accountabilities
- Lead end-to-end planning and execution of platform campaigns and category campaigns. Some examples include Borong's Deepavali Campaign, Merdeka Campaign, and category memberships initiatives.
- Drive initiatives and key mechanics to help achieve topline targets. Engage in brainstorming innovative campaigns aimed at enhancing sales performance.
- Collaborate and coordinate across internal stakeholders and other marketing functions (e.g. Social Media, Performance Marketing) for campaign creation and execution.
- Enhance user functionalities to boost user engagement.
- Conduct data analysis on campaign performance and offer ongoing recommendations for campaign optimization, such as innovative engagement and sales mechanics to enhance campaign performance.
- Keep abreast of trends on other e-commerce platforms and broader industry developments through comprehensive competitor analysis.
Qualifications and Job Requirements
- At least 3 years of working experience in any related field.
- Bachelor's degree in marketing, business management or any other related field.
- Good command of English, communication and writing skills
- Excellent stakeholder and project management skills. Ability to handle multiple tasks, manage expectations, and coordinate with counterparts across internal stakeholders (graphic designers, key account managers) under tight timelines.
- Independent and self-motivated. Enjoys challenges and takes ownership of tasks. Flexible to take on new, unfamiliar, and difficult tasks or projects
- An analytical and structured thinker. Have a good affinity for critical thinking, hands-on execution and problem-solving
- Reliable and possess strong team spirit. Able to work collaboratively, is patient, and has good social skills
- Prior experience in e-commerce, marketing (including agencies) or equivalent roles is preferred.
What Borong Malaysia offers
- Get to work with young talents
- Competitive remuneration
- Great Paid Leave entitlements
- Company parties/ events and other exciting activates.
- Ongoing career opportunities.
- To find out what our people say about working at Borong Malaysia, visit: Borong Careers - Building innovative solutions to help SMEs grow. | Borong.com
