Company Overview:
Ultima Markets is a multi-asset trading platform with various global offerings to adapt to investors from all walks of life. Investors trading on our platform get access to 250+ CFD financial instruments, including Forex, Commodities, Indices and Shares.
You can visit our website: https://www.ultimamarkets.com/ to understand more about our company
Key Responsibilities:
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, stay on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Experience and Qualifications:
- At least 3 years experience in this role.
- Related experience in Fintech-Forex will be added advantage.
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics)
- Knowledge of ranking factors and search engine algorithms
