Campaign Management: Plan, create, and manage paid search campaigns across various platforms, including Google Ads, Bing Ads, and other search networks.
Keyword Research: Conduct keyword research and selection for pay-per-click (PPC) campaigns, ensuring relevance and alignment with overall marketing goals.
Ad Copy and Optimization: Develop and test ad copy, landing pages, and call-to-action elements for maximum conversion. Continuously monitor and optimize for click-through rates (CTR), quality scores, and cost per click (CPC).
Bid Management: Adjust bids to optimize campaigns based on performance and ensure spending efficiency.
Budget Management: Track daily budget, forecast monthly costs, and achieve maximum ROI within allocated budgets.
Performance Analytics: Use Google Analytics, Google Search Console, and other tools to analyze campaign performance and generate reports. Evaluate campaign success and provide actionable insights.
A/B Testing: Develop and implement A/B testing strategies for ads, landing pages, and targeting options to improve performance.
Competitor Analysis: Conduct competitive analysis to understand industry trends, and use this data to refine our SEM strategy.
Collaboration: Work closely with the SEO, content, and social media teams to ensure cohesive digital marketing efforts.
