Role Overview
The position is responsible and accountable to achieve the sales, distribution and merchandising objectives through a team of Sales Representatives and Merchandisers. Responsible at route level for ensuring brand/pack availability at the outlets, communicating promotions, trade schemes, market development, collection of accounts receivables and contact point between company and outlets.
Key Responsibilities
Market Visits
- Visit and develop a given set of selected top outlets regularly.
Meeting Volume Targets
- Coordinate and achieve sales objectives for the assigned routes, outlets and areas by brand and pack daily.
- Meeting category /product-wise volume targets.
- Meeting productivity norms ( % outlets billed/range selling).
- Ensure payment collection is updated as per the set terms.
RED Action To Optimize RED Score
- Ensure the team appreciate and cultivates a RED action culture in daily engagement with outlets.
- Ensure proper activation as per RED standards.
People Management (CCRM and Sales Merchandiser Team)
- Originates the route plan of the team, gains concurrence of the Zone Sales Manager and optimizes coverage cost-effectively.
- Plan, monitor and implement the placement of company assets in the market (Coolers, Racks and others).
- Effective implementation of sales, promotional, merchandising and advertising programs as specified and assigned for the specified routes areas and outlets.
- Ensure the team adheres to the credit policies of the company/distributor and closely monitors the customers outstanding accounts.
- Ensure good warehouse practices at the outlet.
- Accountable for capability building through direct involvement in functional and operational training and learning interventions.
- Liaison between the Sales Merchandisers Team and CCRM.
Reporting
- Submit standard reports as per the specified frequency.
- Collect market information regularly for continuous improvement.
Other Duties
- Exercise responsible and professional behaviour at all times and positively represent the Company.
- Ensure high standards of professional presentation and grooming.
- Be flexible in your job function and perform any other reasonable duties and responsibilities which may be assigned to you, including redeployment to other departments/areas if required, to meet business demands and guest service needs.
- Respond to changes in the Commercial function as dictated by the industry and Company.
Skills & Requirements
- At least 2-5 years experience relevant experience in a FMCG, beverage manufacturing environment or any other related field.
- Good collaboration skills and ability to interact with all personnel including from other department.
- Good supervisory skills.
- Effective communication in English and Bahasa Melayu.
- Effective negotiation and influencing skills and ability to build relationship with customers.
- Good commercial awareness (trade economics).
Our Purpose and Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what is possible and believe in continuous learning to improve our business and ourselves.
We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company has continued to thrive for over 137 years.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
