Sales Director

Duties and Responsibilities

1. Formulating the Annual Marketing Plan for management approval and deploying the necessary resources against them to achieve desired results.

2. Formulating the Annual budget of the department with the budget instructions guidelines set forth by management yearly.

3. To coordinate, lead and manage the various sales activities, promotion, blitz and trade related events and roadshows as determined by the hotels marketing plan.

4. To schedule and manage entertainment with both a mix of supporting and potential clients as well as to manage the Sales & Marketing operating expenses dutifully.

5. To review and assess sales persons performance and product knowledge regularly and develop relevant incentive and other motivational tools to help optimize performance and results.

6. Schedule promotional activities and other marketing (e commerce, marketing partnership etc.) activities in line with stated plans and environmental changes in the hotel's marketing plan.

7. Assist in the recruitment and development of an effective sales and marketing team by taking an active interest in talent sourcing, recruitment, development of staff welfare, training and guidance towards achieving the organization goals.

8. Helps develop a robust and sustainable revenue management culture on property to create better yielding opportunities and identify soft period well in advance to facilitate the proper planning and preparation.

9. Actively liaise and communicate with General Manager to draw up clear objective and action plan to better support the hotel.

10. Actively work and manage key marketing partnerships and to ensure we are constantly foremost on the minds.

11. Reinforces and maintains good relations with existing and prospective media journalists/ writers, editors, etc. in order to solicit new business for the Hotel by continually creating awareness in the local and regional markets.

12. Prepares press releases and ensures their timely delivery to all publications that are part of our press list, including radio and TV channels.

13. Promotes activities and ensures media coverage for all events deemed of high public relations value & significance.

14. Covers in-house activities and functions and prepares appropriate hotel information for media personnel and releases.

15. Handles customer and media complaints, requests and inquiries. Prompt responses to all comments and messages is important.

16. Full responsibility on social media and e-commerce platform

17. Always does the best to uphold the good name and reputation of the Wyndham Suites KLCC

18. Establishes and maintains effective employee relations.

19. To undertake other duties as and when required by General Manager.

Financial Responsibilities

1. Monitors all costs and recommend/institute measures to control them.

2. Ensures that the Department's operational budget is strictly adhered to.

3. Monitoring and in control on payment collection for all events.

Operational Responsibilities

1. Ensures that the various operations adhere to all Company and Hotel Policies and Procedures and Minimum Standards.

2. Ensures that all Departmental Operations Manuals/SOP's are maintained and continuously updated with current practices.

3. Ensure the proper utilization of available data from PMS and turn this information into basis for effective business strategies

4. Define/Recommend sales and marketing strategies and consequent action plans for the hotel

5. Identify targeted sources of business and available business opportunities for the hotel

6. Develop sales and marketing strategies that would increase the hotel's market share

7. Confers with department heads to discuss and formulate plans for soliciting business

8. Consolidate market targets and define team goals and personal quotas

9. Set rate guidelines and parameter to maximize yield of the hotel

10. Motivate team to achieve the forecast revenue

Administration Responsibilities

1. Assists with the development and maintenance of a detailed Department Operating Procedures that reflects policies and procedures, work processes and standards of performance within the Division. Ensure annual review to accurately reflect any changes

2. Prepares the annual S&M Budget ensuring Divisional Objectives fully address business objectives of the hotel and needs of employees

3. Updates on a regular basis the S&M Budget, in close cooperation with the FC ensuring targets are met and costs are effectively controlled

4. Ensure that an efficient and accurate filing system, both manual as well as electronically is maintained at all times

5. Maintain complete and supported records of all Sales Agreements, Contracts and Quotations for the hotel

6. Provide accurate reporting of Group business booked to the Administrator for monthly consolidation

Marketing Responsibilities

1. Continuously seeks ways to assist management in the operation to maximize revenues and profits.

2. Ensures that an effective marketing approach (Marketing Cycle) is applied to all operations.

3. Report directly to the General Manager for all Public Relations and Marketing related issues.

4. Maintains a high profile within the media (print and otherwise) circle as well as trade and professional associations dealing with her/ his scope of responsibilities.

5. Interacts with individuals outside the Hotel within her scope of responsibility, including, but not limited to journalists, writers, celebrities, clients, local hotel associations, competitors and other members of the local community as directed through local marketing conditions.

6. Fully oversees and responsible for the operation and implementation of Public Relation strategies.

7. Interacts with community leaders, government & opinion leaders, existing & potential clients as well as in-house guests to establish and maintain excellent relationships.

Personnel and Training Responsibilities

1. An excellent people manager, showing respect for local customs and culture.

2. To build an effective management team through taking an active interest in the development of subordinates through training and involvement in decision making.

3. Gives his subordinates frequent feedback on their performance and status of development. Conducts annual appraisals for his Department.

4. Exercise self-control, patience and is known for his fairness at all times.

5. Maintains an Open Door policy.

6. Project a positive and motivated attitude among his peers and associates at all times.

7. Ensures that all personnel and training related policies are in compliance.

8. Ensures that all areas of responsibility are properly staffed, supervised and operating smoothly.

9. Totally committed to training and shows concern about the training his associates receive, visit training sessions frequently.

10. Assist the departmental trainer in their development and monitors their effectiveness in associate training.

11. To ensure that all associates are fully conversant with the hotel's facilities and services. To ensure that all associates schedule are properly established and maintained.