Identify and reach out to potential customers through networking, cold calling, and email
Qualify leads and create a pipeline of opportunities
Build and maintain strong, long-lasting relationships with clients
Conduct follow-up calls and provide regular updates to clients to ensure satisfaction
Provide personalized service and maintain regular communication
Prepare and deliver sales presentations and product demos to potential clients
Negotiate pricing, terms, and close deals that align with company objectives
Set and achieve sales goals on a monthly, quarterly, and annual basis
Track personal sales metrics and prepare reports on sales performance
Research competitors and stay informed on industry trends
Use insights to adjust sales strategies to maintain competitiveness
Address customer inquiries and resolve issues promptly
Follow up post-sale to ensure customer satisfaction and identify upsell opportunities
Develop, execute, and manage digital marketing campaigns across channels (social media, email, PPC)
Coordinate with content and design teams to produce high-quality marketing materials
Create and curate content for social media posts, blog articles, and emails
Manage social media accounts, engage with audiences, and monitor trends
Conduct keyword research, optimize website content, and manage on-page/off-page SEO
Plan and execute paid search campaigns to drive targeted traffic and conversions
Track, measure, and report on the performance of all digital marketing campaigns
Use tools like Google Analytics to analyze user behavior and refine strategies based on data
Use Google Analytics to track user behavior on the website, identify high-performing pages, and gain insights into customer journeys. Refine campaigns based on this data to improve conversion rates and user engagement
Create segmented email lists, design email campaigns, and monitor engagement
Maintain CRM systems to nurture leads and personalize communications
Keep up-to-date with digital marketing trends, algorithm changes, and new technologies
Apply best practices and innovative strategies to enhance overall performance
Job Requirements
Bachelors degree in business, marketing, communications, or a related field
Previous experience in sales, customer service, or a related area
Proven track record of meeting or exceeding sales targets
Strong communication, negotiation, and interpersonal skills
Ability to understand customer needs and build relationships
Proficiency in CRM software (e.g., Salesforce, HubSpot)
Problem-solving abilities and adaptability in fast-paced environments
Goal-oriented with a self-motivated and competitive attitude
Persistent, resilient, and able to handle rejections
Strong work ethic and organizational skills
Familiarity with industry trends and customer behavior
Willingness to travel for client meetings or conferences (if applicable)
Digital Marketing Job RequirementsEducation and Experience
Experience in digital marketing, social media, SEO, or content creation
Familiarity with marketing analytics tools (Google Analytics, SEMrush)
Proficiency in digital marketing platforms like Google Ads, Facebook Ads, LinkedIn, etc.
Knowledge of SEO, SEM, content marketing, and email marketing
Analytical skills to interpret data, optimize campaigns, and drive insights
Basic graphic design and copywriting skills (experience with tools like Canva, Adobe Suite, or similar)
Creativity and innovation in content creation and campaign ideas
Strong organizational skills for handling multiple projects
Up-to-date knowledge of digital marketing trends and best practices
Understanding of target audience segmentation and user personas
Ability to work with cross-functional teams, especially in content and design
