Responsibilities:- Make recommendations for strategies to expand our market position & propose strategies for winning or maintaining our position against the competition.
Develop and implement annual marketing strategies and operating plans.- Achieve brand target and manage marketing spend. Deliver Marketing activity on time achieve brand awareness.
Performance analysis Review brand performance, analyze and provide plan to improve brands market share.
- Development to ensure uniformity of packaging and brand positioning.
Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints.- Develop and execute social media strategies for few brands based on seasonal product launches, consumer insight, best practice, market, and brand positioning.
Maintain content calendars and social roadmap to identify customer mindsets and collaborative opportunities.
- Consistently communicate with cross-functional teams to ensure seamless deliver of projects.
Liaise and work closely with team on campaign, creative, media, social media management to design & successfully execute holistic marketing campaigns.- Oversee and manage contests, giveaways and other digital campaigns and evaluates partnership on an ongoing basis.
Critically analyze social media metrics and utilize data to make recommendations to optimize digital marketing strategies.
- Responsible for updating and maintaining the content on official web pages for both brands.
Develop tools and best practices to manage the execution of marketing programs/projects.- Perform other incidental and related duties as required and assigned.
Product strategy: lead on the creation of the recommended product strategy and roadmap for the product line based on business objectives within the brand portfolio.
- Pricing and packaging: Contribute to establishing pricing models, launch schedules, product selling story, merchandise guidelines, and launch support.
Business/ Launch plan: to propose recommendations for appropriate launch plan, sales targets, and launch support.- Performance analysis monitor product performance for existing and new products, understand the win/ loss of the product performance with product lifecycle & profitability evaluation & provide recommendation monitoring.
Diploma/Degree in Marketing or equivalent- At least 5 years related experience in a similar role in marketing, advertising or digital communications. At least 3 years in managerial role to lead the team.
Good understanding and knowledge of multiple social media platforms and monitor trends.
- Knowledge of key digital marketing concepts, channels, and methods, including social media, Google Analytics, etc. Creative and on-trend with experience in marketing on digital platforms that inform and engage.
Any experience within the food and beverage and hospitality industries would be highly regarded, but it is not essential.- Self-starter, self-motivated and passionate about sales & marketing channels.
Proven track record of developing and executing successful marketing strategies.
- Excellent communication, interpersonal and sales skills
Adaptable and creative with the ability to solve problems.- Up to speed with current and online marketing techniques and best practices.
Highly organised, able to multitask and meet deadlines through excellent time management skills
All applications will be treated with strict confidentiality.
Only short-listed candidates will be notified.
Job Types: Full-time, Permanent
Pay: RM2,
- 00 - RM10,000.00 per month
Benefits: - Flexible schedule
Maternity leave- Opportunities for promotion
Parental leave
Schedule:
Supplemental pay types:
Application Question(s):
- We must fill this position urgently. Can you start immediately
Education:
Experience:
- Marketing: 5 years (Preferred)
Sales: 3 years (Preferred)
Language: Chinese (Preferred)
