About Nolan Interior
Nolan Interior is a bootstrapped e-commerce company revolutionizing the market for sofa covers. We designed our covers to empower families to embrace life's messiness while maintaining a comfortable, safe, and beautiful home. They are easy to install, machine washable, offering an affordable, stylish and convenient solution for families, pet owners, and busy individuals. We're a small, entrepreneurial team with big ambitions committed to create and provide products that make homes safer and your everyday lives easier. Its an exciting time here at Nolan Interior.
Overview:
The Email Marketing Manager will be responsible for driving customer engagement and repeat purchases through effective email and SMS campaigns. This role requires expertise in customer segmentation, campaign execution, and performance analysis to optimize marketing efforts and increase brand loyalty.
Position Description:
- Campaign Execution: Plan and execute our email and SMS campaigns that drive repeat purchases and engagement
- Customer Segmentation: Use data to segment our customers for personalized, targeted campaigns and promotions
- Performance Analysis: Monitor and analyze email and SMS performance, making adjustments to improve open rates, CTR, and conversions
- Collaboration: Work with the creative, growth and eCommerce teams to ensure our retention efforts aligns with other marketing activities
- Content Creation: Work with the designs team and build compelling email and SMS templates that align with our brand and convert
- Automation: Implement and optimise retention flows for customer activation, abandoned carts, post-purchase upsell, cross-sells etc
- Compliance: Keep our marketing activities compliant with all relevant regulations, including CAN-SPAM and GDPR
- Reporting: Provide insights and recommendations based on campaign and flow performance to optimise our marketing effectiveness and brand loyalty
Requirements:
- 3-5 years experience in email and SMS marketing, preferably for an eCommerce brand
- Proficiency with platforms like Klaviyo, Postscript, Amped and strong analytical skills
- Experience creating engaging copy and content for different customer segments for repeat purchase
- Excellent written and verbal communication skills
- Youre have a high attention to detail, organized and can juggle multiple projects
Who We Are:
At Nolan Interior, our vibrant culture is driven by five core values:
- Think Like an Owner: We take full ownership, empowering each of us to excel and make impactful decisions.
- Open Book Policy: We foster transparency, sharing information openly to spark innovation and trust.
- Dare to Disrupt: We're fearless in challenging the status quo, always seeking new and better ways to lead the industry.
- Customer First, Always: Our customers are our priority, and we strive to exceed their expectations every time.
- Grow or Die: We are committed to continuous growth and improvement, ensuring we stay ahead in the home goods industry.
These values are the compass guiding our journey in revolutionizing home goods.
Our Benefits:
- Free Lunches & Dinners: Enjoy complimentary lunches and dinners every now and then to boost morale and foster camaraderie.
- Wellness Allowance: Enjoy up to RM6000 annually for dental, mental, physical health, vision care, and chiropractic treatments.
- Performance Bonus: Achieve tailored KPIs designed to drive our company's success and earn performance bonuses.
- Annual Company Trip: Join us to connect and unwind on our yearly company trip.
- Flexible Working Hours: Maintain a healthy work-life balance with our flexible scheduling.
- Hybrid Work Model: Experience the best of both worlds with our hybrid work model: 2 days working from home, 3 days in-office.
