Retail Marketing Manager

Retail Marketing Manager

Drive the marketing activities for Kashkha brand in the SEA region. This role has a mix of digital marketing and marketing strategy aimed at increasing brand awareness and footfall to existing retail outlets.

Key responsibilities -

1. Working closely with our external stakeholders to collaborate on marketing activities in Kuala Lumpur & Singapore

2. Collaborate with internal teams to own an integrated Marketing calendar

3. Responsible to manage the brand image on our social media channels

1. ownership of Influencer campaigns

2. communication with followers/customers

4. Responsible for performance of paid-campaigns focussed on boosting brand awareness on social media channels

5. Work closely with the operations teams at retail outlets for continuous customer feedback

6. Develop strategic partnerships and explore non-traditional advertising

Key Performance Indicators

* Improve retail brand awareness and perception

* Increase footfall to existing outlets

* Improve social media engagement

* Measure and report on brand awareness and marketing ROI