No Relocation Assistance Offered
# 161617 - Selangor, Selangor, Malaysia
Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Toms of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hills Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving childrens oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
CORE RESPONSIBILITIES:
Coordinating with Customer Management and Consumer Insights the segmentation and validation of retail environments based on shopper profiles
Development of a Go to Market Strategy which defines the role of service providers, identifies the pricing flow for key SKUs, and ensures distribution and coverage are optimized in each channel at the lowest possible cost
Working in conjunction with Consumer Marketing and Consumer Insights to develop research programs: building expertise in retail environments, general shopping behavior, category-specific behavior by environment etc
Leading the development of a channel strategy which seeks to exploit incremental sales growth opportunities in existing, emerging and new retail environments
Establishing objectives and KPIs for all categories and retail environments and ensuring tracking mechanisms are in place and utilized
Anticipating, predicting, and proactively responding to competitive moves and tactics in the channel, and in-store programs, while benchmarking CP share of voice/activities in-store
Tracking, reviewing and modifying channel and account plans to ensure Colgate is driving consumption off the shelf cost effectively and brand objectives are achieved within channel and customer P&L guidelines
Assessing Colgate and category performance to develop, manage and execute the channel strategy, while managing the risks and opportunities
Defining the Go to Market Strategy and 5P tactics within the channel for all categories. 5P refers to Product Assortment, Placement, Pricing, Promotion and POP tactics for New Launches/ In-store programs/ National Promotions
Defining the Product Assortment and Placement Strategies within the channel on a half yearly
Implementing and Monitoring the implementation of the above, and revising the strategy and tactics whenever necessary
Leading shopper insight development and application by channel
Working with the Category Management team in developing and implementing the Catman strategies within the channel
Contribute to target setting during the establishment of the Budget
Works closely with Consumer Marketing and Customer Development to develop a robust channel strategy
Achieves the Budget in a cost-effective manner with emphasis on ROI
DAY-TO-DAY RESPONSIBILITIES:
Management of Grid and ensuring all big hits are on time ( all projects is on-going for at least 8 months)
Liasing with Consumer Marketing on new launches / relaunches - ensuring trade inventories for all launches/ new launches are taken into considerations.
Promotion Quantity Management based on budget tracking
Identify / Evaluate and recommend market shares / distribution opportunities for CGIM / CBP meetings
POP / Detailing Management based on budget allocation
Prcing evaluation monitoring to ensure pricing strategy / promotion is competitive - work with Consumer Marketing
Develop Market share /POP / Display/Distribution targets by RE for all new launches
Develop Big hit newsletters for field sales to update / feedback
Co-develop Shopper Marketing plans with SDMs including sourcing of all customized promotions in collaboration with SDMs.
Attend all Nielsen / Shopper Insights / KWP meetings / CGIM meetings
Attend Focus Group Discussions / Shop Along to understand business issue / opportunity with Marketing
Follow up on in store execution , listing status , execution issues and help CDMs solve in store
Update RE handbook / strategies
Collaborate with Catman team - advisory on Placement strategies for all new launches.
CBP ROI analysis - quarterly evaluation
Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people ensuring our workforce represents the people and communities we serve and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact [Confidential Information] with the subject Accommodation Request should you require accommodation.
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