Regional Sales Manager (East Coast) - FMCG

about the company
The hiring company is a food and beverage company that has been operating since 1900. They produce and distribute a wide range of beverages, including fruit juices, soft drinks, and bottled water.

about the job
The Regional Sales Manager will report to the Deputy General Manager and manage a team of 4 direct subordinates and 14 indirect subordinates. You will be responsible for leading, developing, driving and implementing sales strategies and plans that support the company's sales, growth and profitability goals, and work with the distributor's sales team to achieve sales objectives.

Job Responsibilities:

• Deliver East Coast region sales and profitability target and market share objectives
• Setting direction and regular coaching and engagement to sales team to meet the company's objectives
• Drive and increase Sales Force Effectiveness (SFE) of master routing coverage and hit rate & call rate
• To identify growth opportunities area and increase efficiency with distributors to achieve win-win situations
• Manage the promotional fund within the budget allocated to meet sales and marketing objectives and ROI

• At least 8 years of experience in the FMCG industry, with at least 4 years of experience in people management
• Prior experiences on the General Trade Channels and Distributor Management with regional exposure will be an added advantage
• Able to travel within the East Coast (Pahang, Kelantan, Terengganu)