- Build genuine and strong relationships with media, campaign partners- Work with other parties for tie-ups and co-organize events / campaigns, suppliers and global LUSH PR teams.
- Create and deliver effective PR strategies across country, combining brand vision and business objectives to achieve commercial goals.
- Ensure monthly collection of customer database from store and Compile and provide updates/ new launches/ news/ media coverage/ events for Lush website/ newsletter (moving forward)
- Organize in-store events for press and KOL (new collection).
- Work closely with principal (UK) on day to day or ad-hoc basis.
- Monitor all magazines and newspapers for Company articles.
- Research and share press release to compile for PR Report
- Working on marketing initiatives to increase conversion rate and drive footfall into the store.
- Prepare reports- Report and measure ROI on all PR activities and outcomes
- Post-mortem of events.
- Build and protect LUSH brand reputation to cement market position.
- Access and engage media in brand storytelling and convert media into brand advocates.
- Create and execute events and experiences to share brand stories with media. Respond to media requests; pitching proactively and reactively to media.
- Prepare PR budgets and forecast products for PR needs.
- Organise media to attend local suppliers, and charity pot partners for a true brand experience.
- Manage and lead the charity pot campaigns.
- Actively seek and apply for a large number of awards throughout the year that align with the business goals.
- Amplify human rights, animal welfare and environmental protection campaigns through effective media outreach.
Daily - Social Media (Content Development)
- Curating, planning and deciding the products and type of content
- (curated & repost content)
- Prepare and fine-tune copy for all pre-planned and curated content.
- Search, keeping updated, filter and optimize relevant content from principal brands, other countries and user generated content to be reposted.
- Create social buzz regarding new product or special collection launches.
Daily - Social Media (General Monitoring)
- Monitoring number of likes and comments of previous postings to understand Consumer preference and updating in monthly social media tracking report.
- Monitor the ever-changing types of content preferred by followers and customers to identify which products of contents garner the most engagement to aid future planning.
- Replying and handling customer's enquiries through comments or personal message.
- Monitor principal social media strategy.
Weekly - Social Media
- Content to include a targeted qty 2 postings a day / 14 postings a week (or more whenever applicable)
Others
- Social Media
- Ad hoc postings.
- Brainstorm, develop and manage new, different content or campaigns to improvise.
- Identify new trends in marketing and evaluating new technologies in the market. To be share with the team.
- Suggesting relevant campaigns or content to increase awareness, engagement and follower.
Products Photoshoot
- Plan and organize photoshoots session of new products / User generated content / Lush Ambassadors to be posted on social media. Target 4 days (morning) a month with average 1 shoot per week.
- Products Training
- Attend new product training for better understanding of products and new collection.
- Purchase 0rder
- Raise e- purchase order and submission to Finance.
- Filling purchase order & invoices.
- Follow up to ensure payment is made in timely manner.
,
- At least 2 years experience in a similar role.
- Degree in Public Relations, Marketing or a related field.
- Passionate about Lush; our products, ethics and values.
- Has professional interpersonal communication and computer skills (Microsoft excel, word and power point).
- Experience writing and leading multiple PR campaigns with proven results.
- Have a strong work ethic and passion for development.
- Proven experience executing creative ideas.
- Multi-tasking abilities; and displays a high degree of attention to detail and accuracy.
- Looking for expertise in the cosmetic and perfume industries.
[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-abeaute-sdn-bhd-job-public-relations-executive-manager]
