Product Marketing Specialist (SaaS | B2B)

About SleekFlow

Join SleekFlow, a thriving SaaS startup that is experiencing rapid growth thanks to the support of renowned investors which include Atinum Investment, Tiger Global,Transcend Capital and Gobi Partners. Our mission is to shape the future of communication by empowering companies to center all their workflows around meaningful conversations. As a member of our team, you will have the opportunity to thrive alongside the company through equity options. If you're ready to take your career to the next level and assume a larger role, we look forward to meeting you!

At SleekFlow, we have developed an Omnichannel Conversational AI Suite that drives conversions through conversations. Our platform seamlessly integrates with popular channels such as WhatsApp, Messenger, Instagram, WeChat, Email, and more, providing comprehensive communication solutions. With our customer engagement platform, both small merchants and large enterprises can automate growth by enhancing productivity across their sales, marketing, and support teams.

As we expand into emerging markets, we seek adventurous, diverse, and passionate individuals to join us on this exciting journey. Join our team and grow your career with SleekFlow!

About the Role:

As a Product Marketing Specialist, you will be crucial in driving product success through internal alignment and customer engagement. You will be part of an international dynamic team of marketing professionals, including performance marketing, SEO and content, event, social media, and brand marketing specialists. This cross-functional role requires you to communicate and collaborate with counterparts from product management, sales, and customer success across our target markets: Hong Kong, Singapore, Malaysia, UAE, Brazil, and Indonesia.

We highly value individuals with strong visual storytelling, product narrative skills, and a deep understanding of the CRM industry. We welcome career switchers with relevant backgrounds, such as customer success, product technical writing, or sales within the CRM field, as we appreciate those who can understand our peers well and contribute to overall company success.

Experience: Min 2 years

Location: Kuala Lumpur

Prior Experience in the CRM industry is highly preferred

Responsibilities:

• Collaborate with Product Marketing Manager and Product Managers to understand use cases and pain points and effectively communicate new features.
• Create educational materials, such as interactive demos and blog posts, to support product introductions for internal and external audiences.
• Develop promotional plans and materials, including product decks, website tools, and ads campaigns, to support the go-to-market (GTM) strategy.
• Assist in planning and executing go-to-market strategies involving cross-team alignment to ensure a smooth feature launch, drive product adoption, and support ongoing customer success.
• Work closely with marketing, sales, and customer success teams to implement campaigns and projects that achieve GTM objectives.
• Conduct market and customer research to analyze the competitive landscape and define product differentiators.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience.
• Passionate about understanding business operations and customer journeys across various industries.
• Strong visual storytelling skills; experience in interactive demos or video production is a plus.
• Excellent written and verbal English communication skills, with proven ability to prioritize and drive results under time pressure. Fluency in an additional language used in our target market is a plus.
• Data-driven and analytical thinker. Ability to gather insights via GA4 is a plus.
• 2 years of relevant experience in the CRM software industry. Candidates with more experience or higher potential will be considered for a senior position.

What We Offer

• Attractive compensation package including a 13th-month salary
• Stock options in a rapidly growing startup
• A fun, diverse, and international team culture
• Comprehensive group medical insurance
• Transport allowance
• Examination & education allowance
• Paid birthday leave
• Flexible work-from-home policy
• Work From Anywhere scheme
• Rewarding continuous learning from experienced team leads
• Many more exciting perks and growth opportunities!

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a perfect candidate.

SleekFlow is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.