At Konica Minolta. our Mission is to be the ideal business partner of choice in Office Business and IT Services solutions. Through collaboration between our colleagues, partners and customers, we strive to enrich the society through constant innovation and development of solution driven tools.
Job Brief
Responsible for developing and executing product marketing strategies, pricing, positioning products effectively, and driving sales.
Job Responsibilities
- Plan and execute new product launches and end-of-life (EOL) strategies, including pricing, stock management, messaging, and positioning.
- Pricing Support: Provide ad-hoc pricing support and special pricing requests to the sales team.
- To assist, implement and monitor all marketing programs to support the business and meet the business objectives.
- Prepare product and campaign memos, ensuring clear communication and alignment.
- Maintain and update product listing on KM websites liaising with Integrated Marketing Communication (IMC) team to ensure accurate and engaging content.
- Work with the Integrated Marketing Communication (IMC) team to develop digital marketing activities for demand generation including engaging product landing pages, social media content, posts, videos, ads, and blasts.
- Prepare and create relevant marketing collateral materials such as brochures / flyers, sales kit, sales proposal template, and etc.
- Ensure a consistent supply of product brochures in both soft and hardcopy formats.
- Conduct market research and analysis to stay informed about competitor activities, industry trends (e.g., IDC data), and market dynamics.
- Assist in the execution of marketing events and activities.
- Other task/s as and when assigned by the company.
Job Requirements
- Candidate should possess a Diploma / Advanced Diploma or equivalent in Marketing, Business Studies / Administration / Management
- Preferably at least 2 years of related working experience.
- Preferably executive specializing in Product Marketing from B2B environment.
- Have some basic knowledge in content & digital marketing.
- Proficiency in Microsoft Office, especially in Microsoft Excel
- Good communication skills in English, Chinese, Malay language for both spoken and written
