About the company
This is one of the largest pharmaceutical companies in the world, and a trusted name with products sold in hospitals, clinics, and pharmacies. They have a well-established presence in Malaysia and a decades-long track record of bettering patient's lives.
About the job
In this role, you will be responsible for managing a group of over-the-counter (OTC) brands under an assigned therapeutic area. You will apply strategic thinking and OTC marketing skill to grow the product range which is sold in pharmacies nationwide. You will work closely with cross-functional teams like sales and operations to ensure smooth, unified execution and strive for market leadership of the product range.
Job responsibilities:
- Develop brand plans and strategies for the range of products within the assigned therapeutic area (TA) portfolio.
- Implement selling strategies for the therapeutic area, ensuring alignment of brands and working with the sales team to meet sales and market share targets.
- Formulate multi-channel engagement plans to target channels and stakeholders, mainly pharmacy chains and independent pharmacies.
- Monitor market trends, consumer behaviour, and competitor activity to identify opportunities and keep the brand competitive.
- Prepare accurate sales forecasts and budgets, monitor sales performance against forecasts, and adjust plans as needed to optimize sales performance within the TA portfolio.
- Cultivate and manage relationships with key opinion leaders - healthcare professionals and therapeutic area specialists.
- Deliver product training for the sales team to enhance product knowledge and selling skill.
- Foster cross-functional collaboration with well as with teams such as sales, regulatory, market access, and medical affairs.
What you'll bring to this role:
- Educational qualification in a science degree (nutrition, biomedical science, pharmacy, or related) or business administration/marketing
- 3 years of experience in a brand or product management role in the pharmaceutical or consumer healthcare industry
- Key knowledge of the pharmacy channel, especially with OTC products
- Excellent communication skills and stakeholder management ability
- Result-orientedness and a track record in growing market share for brands
- Strong analytical skills
What's on offer:
- A meritocratic environment with exciting career progression opportunities
- Competitive remuneration and benefits (RM 8000-10000 basic salary)
- The chance to be part of a growing industry that makes a difference in people's lives
