Manage the elements of the marketing mix for the designated and defined range of products to achieve the company's market share, profitability and strategic objectives in Malaysia and Brunei.
Duties And Responsibilities
- Develop, implement and evaluate marketing plan(s) and strategies for existing and new products.
- Develop marketing, sales and promotional tools and ensure compliance to company guidelines and relevant legislation in order to achieve marketing and sales goals.
- Manage the elements of the product and marketing mix to achieve the sales and profit objectives of the portfolio.
- Conduct field visits with Sales Representatives or Area Sales Managers to collect feedback on current campaigns and market conditions/needs.
- Monitors and analyse competitor products and marketing activities. For key competitors, develop and maintain the competitor profiles
- Develop counter strategy in-line with marketing plan and implement accordingly.
- Identify product training needs and develop products and/or activities to address these needs to groups or individuals.
- Develop, maintain and improve training materials for internal product training.
- Conduct product training for B. Braun employees in all aspects of product knowledge, including:- Product Application Specialists, Sales Representatives, Area Sales Managers and Therapy Specialists, Customer Service Representatives, and Other staff as required
- Conduct routine product competency assessment to relevant critical roles, including Product Application Specialists, Sales Representatives, Area Sales Managers and Therapy Specialists.
- Develop relationships with appropriate customer groups and professional working bodies.
- Identify and develop positive relationships with Key Opinion Leaders through regular interaction and customer visits.
- Support the sales and education team with in-service education for customers when required.
- Support sales activities within key hospitals as per agreed sales and marketing strategies.
- Provide leadership and marketing direction to the sales team in sales activities and projects as agreed and established with Sales Management.
- Evaluate and observe demonstrated use of product knowledge when working with Products Application Specialists, Sales Representatives and Area Sales Managers.
- Establish and maintain positive relationships with suppliers to facilitate the timely exchange of product information. This includes global marketing Et sales teams.
- To be aware of OA system, policies and responsibilities.
- Support the Regulatory Affairs team in meeting the local regulatory requirement for all pre and post market activities.
Professional competencies
- 5+ years of product management in medical device field
- Healthcare Industry experience and or a scientific, clinical or nursing background are highly preferable
- Able to lead team members through directing, guiding, coaching and mentoring.
- Able to identify gaps and develop team's competency in related areas of responsibility.
- Solves unique and complex problems that have a broad impact on the business.
Personal competencies
- Strong presentational skills, capable of summarizing and communicating key information
- Excellent project and time-management skills with the ability to multitask and meet deadlines while maintaining a high level of attention to detail.
- Ability to think analytically and strategically when planning.
- A strong work ethic
- Ability to work independently and within a team environment and remain flexible.
What We Offer
- Become part of a corporate culture that actively promotes constructive exchanges between colleagues, customers and partners.
- Work with us to improve people's lives in the long term.
- We can offer you interesting, varied tasks and excellent opportunities for advancement, as well as an attractive salary with extensive benefits, all within a dynamic family-owned company.
B. BRAUN MEDICAL SUPPLIES | Amy Andrews |
