Job Description:
As a Product Management Executive specializing in platform products, your role encompasses the management and optimization of a diverse range of products sourced from various vendors. You will be instrumental in driving the success of these products by ensuring products are well listed and presented online, implementing effective marketing strategies, and ensuring a seamless customer experience across the platform.
Key Responsibilities:
- Product Portfolio Management: Execute product listing and oversee the entire portfolio of products available in the assigned market or category, ensuring each product aligns with the platform's overall strategy and competitiveness through market research, pricing analysis and SWOT analysis.
- Product Marketing Strategy Implementation: Develop and execute product marketing strategies to promote platform products, including targeted campaigns, promotions, and cross-selling opportunities.
- Sales Optimization: Analyze sales data and market trends to identify opportunities for sales growth and product optimization, adjusting strategies as needed to maximize revenue.
- Channel Management: Manage the presence and visibility of platform products across various channel.
- Product Representation: Ensure accurate and compelling representation of products on the platform, including detailed product descriptions, high-quality images, and relevant attributes.
- Quality Assurance: Monitor product quality and customer feedback, taking proactive measures to address any issues and maintain high levels of customer satisfaction.
- Product compliance: Ensure that products listing meets platform policies and comply with regulatory requirements and legal standards
- Performance Analysis and Reporting: Track key performance indicators (KPIs) related to product sales, vendor performance, and customer satisfaction, providing regular reports and insights to stakeholders.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Experienced in product operation and execution such as product listing etc.
- Proficiency in product management tools and e-commerce platforms is an advantage.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Strong time management and organisation skills.
Note: This job description provides a comprehensive overview of the Product Management Executive role in managing a platform of products sourced from multiple vendors. Additional responsibilities may be assigned based on the specific needs and objectives of the organization.
