Marketing
- Campaign Development: Plan, develop, and execute marketing campaigns across various channels including digital, print, and social media.
- Content Creation: Produce compelling content for websites, blogs, social media, email newsletters, and other marketing materials.
- Market Research: Conduct market research to identify trends, customer needs, and competitive analysis to inform marketing strategies.
- Brand Management: Ensure consistency in brand messaging and visual identity across all marketing materials.
- Performance Analysis: Monitor and analyze the performance of marketing campaigns using tools like Google Analytics, and adjust strategies as needed.
Public Relations
- Lead and oversee the Public Relations projects
- Lead the strategic planning and execution of retainer pitching processes and presentations to prospective and existing clients
- Develop and implement strategic processes to improve overall team processes,workloads, work flows and systems
- Ensuring efficient and transparent communication amongst team members and stakeholders
- Lead and manage the team in the execution of PR campaigns
- Manage and lead internal & external stakeholders relationships in a professional manner
- Spearhead both digital and traditional PR (social media, influencers engagement etc) campaigns
- Manage, lead and execute key accounts to ensure account timeliness and ultimate client satisfaction
- Oversee and promote successful renewal / continuation/ upgrading of client engagements and relations
- Provide adequate training and support to new / less experienced team members to ensure proper execution of day-to-day tasks and crisis management
- Create and manage the monitoring of key performance matters for all consultants
- Perform any other tasks as required by the management
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Job Requirements:
- Well versed with extensive knowledge of the media landscape in Malaysia and Singapore
- Proven work experience of at least 4-5 years in Events, Marketing, Public Relations, previous experiences with Lifestyle / Corporate accounts is an added advantage
- Relevant experience in integrated marketing communications is an added advantage
- Experienced in leading a team in previous roles
- Experienced in cross functional organizational management
- Experience in supporting and coaching less experienced professionals to be performance-driven and building culture within the organization
- Proven track record of contributing to the development and execution of strategies for PR teams that drive impact and build brand awareness.
- Significant experience working with different stakeholders (clients, agencies, freelancers), to drive efficient use of in-house resources.
- Experience in supporting agencies in pitching and securing retainer accounts.
- Experience in providing strategic input in creating pitching decks
- Able to handle a high level of confidentiality, discretion and sensitivity regarding clients information
- Good spoken and written communication in English
[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-yolo-event-agency-job-pr-marketing]
