Summary:As a Performance Marketing Specialist, you will be involved in strategising, planning, executing and analysing our client's paid digital campaigns across Facebook, Instagram, Twitter, YouTube, TikTok, and Google.
Responsibilities:
- Strategically manage & execute performance marketing campaigns across all major social media platforms and Google, this includes campaign planning, set-up, daily management, optimisation, and reporting.
- Work alongside team leads on data and strategy for existing and new clients, ensuring that all planning is justified using past performance data and analysis.
- Analyse client campaign trends, using qualitative and quantitative data, to recommend campaign changes.
- To ensure frequent and systematic optimisation by testing keywords, ad copy, bidding strategies, and other methods with an implement, test, and measure mindset.
- Develop estimates, budgets, and media recommendations for client campaigns and new business opportunities.
- Produce insightful post-campaign/end-of-month reports, including actionable next-steps, clear explanations, and data visualisation.
- To stay up to date on performance marketing trends, best practices, and techniques to ensure client campaigns are relevant and effective.
- Work closely with other departments to ensure client goals are met.
Requirements:
- 3+ years of marketing experience in a digital / e-commerce / SaaS environment - agency backgrounds are preferred.
- Direct experience with:
- Facebook ads
- Google ads (SEM, GDN, YouTube)
- Acquisition funnels
- Google Tag Manager, Analytics
- Landing page builders (Unbounce, Instapage, or an equivalent tool)
- Ability to segment audiences and build campaigns to reach customers at various stages of the conversion funnel.
- Ability to create reports from multiple sets of data.
- Excellent proficiency in the English language with a keen eye for grammatical errors and typos.
- Experience managing analytics tools & expertise in manipulating data sets - proficiency in Excel/Sheets is a must.
- Ability to write direct-response advertising copy for Facebook & Google.
- Excellent interpersonal skills: This role will require managing multiple stakeholders and working cross-functionally.
- Ability to work both independently and in a team-oriented environment.
- Should have high levels of integrity, autonomy, and self-motivation.
- Google, Facebook, Twitter, or any other advertising certifications are a plus.
