Performance Marketing Specialist

Job Title: Lead Performance Marketing Specialist

Location: Eco City, Malaysia

About Us:

www.curine.com

Curine Ventures is a forward-thinking venture builder dedicated to nurturing innovation and driving growth across multiple sectors. Emphasizing a customer-centric strategy and a meritocratic culture, we empower our team members to think proactively and strategically. We foster a collaborative and fast-paced environment where continuous learning, open communication, and teamwork drive success. We are seeking a Lead Performance Marketing Specialist to elevate our digital marketing efforts through data-driven strategies and innovative execution.

Job Overview:

As a Lead Performance Marketing Specialist, you will be at the forefront of our digital marketing initiatives, driving exponential growth through strategic planning, execution, and optimization of marketing campaigns. You will lead the charge in utilizing data analytics to inform decision-making, optimize customer acquisition funnels, and enhance overall campaign performance.

Key Responsibilities:

Lead Performance Marketing Initiatives:

- Develop and implement data-driven performance marketing strategies tailored to the brand portfolio, ensuring alignment with business objectives and market needs.

Campaign Monitoring & Analytics:

- Oversee the monitoring and measurement of digital marketing campaigns using advanced analytics tools.

- Track performance metrics, analyze trends, and provide actionable insights to optimize future campaigns.

- Conduct thorough post-mortem analyses of campaigns to assess effectiveness and identify areas for improvement.

Digital Strategy & Execution:

- Manage digital analytics hands-on, leveraging insights to optimize ongoing and future campaigns.

- Plan, drive, and oversee all customer marketing initiatives, ensuring seamless execution across all business units.

Digital Advertising & Resource Management:

- Manage and supervise digital advertising buying activities, optimizing spend and performance for client campaigns.

- Innovate to maximize resource allocation, driving exponential growth through creative and strategic approaches.

Funnel Optimization & Growth:

- Enhance business outcomes with data-driven strategies focused on optimizing customer acquisition funnels and improving conversion rates.

- Provide strategic input to business units, ensuring marketing efforts contribute to enhancing customer lifetime value and long-term client retention.

Job Requirements:

- A minimum of a Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree, or equivalent in any field.

- At least 5 years of experience in Digital Marketing, Communication, Branding, and Advertising.

- Proven track record as an Executive specializing in Digital Marketing or equivalent roles.

- Strong expertise in online paid media, including but not limited to Google Ads, Facebook Ads, Waze Ads, LinkedIn Ads, Instagram Ads, YouTube Ads, SEM, SEO, and other digital channels.

- Ability to analyze data to assess campaign performance and improve customer segmentation.

- Experience in running international marketing campaigns is an added advantage.

- Exceptional communication, project management, and analytical skills.

What We Offer:

- Competitive salary and performance-based incentives.

- A vibrant, growth-oriented work environment.

- Opportunities for professional development and career advancement.

- The chance to work with a forward-thinking team in a dynamic, meritocratic culture.

How to Apply:

Ready to take your career to the next level If you're passionate about performance marketing and eager to make a significant impact, we want to hear from you! Submit your resume and a cover letter detailing your experience and why you're the perfect fit for this role to **[Confidential Information]**. Follow us on our social media platforms [@curineventures](https://www.instagram.com/curineventures) and [@xsollacurineacademy](https://www.instagram.com/xsollacurineacademy) to learn more about Curine Ventures and our exciting journey!