The Performance Marketing Specialist is responsible for developing, executing, and optimizing digital campaigns across various platforms to drive measurable results for clients. This role demands a data-driven individual with expertise in paid advertising, analytics, and continuous optimization to help clients achieve their performance goals. Working closely with the account, creative, and analytics teams, the Performance Marketing Specialist will ensure all campaigns are aligned with client objectives, delivering strong ROAS.
Roles & Responsibilities:
Campaign Strategy & Planning
- Develop tailored performance marketing strategies based on client goals, industry insights, and competitive analysis.
- Research and recommend the most effective platforms, formats, and budget allocations for maximum performance.
- Set campaign objectives, KPIs, and ROI goals for all digital advertising initiatives.
Campaign Management & Execution
- Launch and manage paid media campaigns across channels such as Google Ads, Facebook/Instagram Ads, LinkedIn, TikTok, and others.
- Handle the setup, targeting, and budgeting for each campaign, ensuring accuracy and adherence to best practices.
- Monitor daily performance metrics and adjust bids, ad copy, creative elements, and targeting for optimal results.
Optimization & Performance Analysis
- Perform A/B testing on ad creatives, landing pages, and audience targeting to continuously improve campaign effectiveness.
- Utilize analytics platforms like Google Analytics, Facebook Analytics, and other tools to measure campaign performance.
- Use data insights to make recommendations for optimization and scaling, prioritizing high-impact areas for improvement.
Reporting & Insights
- Extract and generate regular performance reports, summarizing key metrics, achievements, and areas for improvement.
- Provide actionable insights and clear recommendations for clients based on data analysis and trends.
- Communicate performance results and adjustments to both internal teams and clients, ensuring transparency and alignment with goals.
Collaboration & Cross-Functional Work
- Work closely with creative and content teams to ensure ad creative aligns with the brand's messaging and campaign objectives.
- Collaborate with account managers to align on client goals, campaign progress, and any adjustments needed.
- Engage with analytics and data teams to enhance data collection, measurement accuracy, and reporting processes.
Budget Management
- Manage and allocate campaign budgets effectively to maximize performance within client constraints.
- Track spending and adjust pacing to ensure alignment with projected outcomes and monthly/quarterly budgets.
- Provide clients with clear insights into budget allocation and spending, explaining how investments translate to results.
Qualifications:
- Experience: Minimum of 2 years in performance marketing or a related digital marketing role, with proven experience managing paid advertising campaigns.
- Skills: Proficiency in platforms such as Google Ads, Meta (Facebook) Ads Manager, Tiktok Ads, and others; strong analytical skills; and familiarity with tools like Google Analytics, Excel, and reporting dashboards. Experience in additional tools such as CPAS platforms, Pangle, & Performance Max is an advantage.
- Education: Bachelor's degree in Marketing, Advertising, Business, or related field preferred.
- Certifications: Relevant certifications (e.g., Google Ads, Meta Blueprint) are a plus.
