Performance Marketing Executive

We are seeking a highly motivated and detail-oriented Performance Marketing Executive to join our dynamic marketing team.

• Primary Objective:

Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.

• Work on a budget to reach maximum KPI keeping the CAC at the optimum level.

Manage communication with multiple vendors and third-party trackers to achieve acquisition goals.

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Identify trends and insights and optimize spend and performance based on the insights.

• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.

• Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.

Suggest new digital channels that can increase new user numbers efficiently.

• Responsibilities:

Develop and oversee overall performance marketing strategy.

• Create and manage Google Ad campaigns. (SEM).

Create and manage Facebook Ads and Instagram Ads. (Social media advertising).

• Ensure top organic search ranking positions (SEO).

Regularly review and optimise all advertising campaigns for positive ROAS.

• Manage paid listings on third party websites and media partners.

Develop and oversee email marketing and marketing automation strategy.

• Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.).

Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams.

• Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands digital channels and assets.

• Required skills and qualifications

Degree in Marketing, Business Administration, or a related field

• Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels

Expertise in campaign and channel analysis and reporting, including Google Analytics experience

• Possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations

Highly goal-oriented individual and have excellent communication skills

#new

Job Type: Full-time

Pay: RM2,

• 00 - RM3,500.00 per month
  
  Benefits:
• Additional leave

Free parking

• Health insurance

Maternity leave

• Opportunities for promotion

Parental leave
Schedule:

• Fixed shift

Monday to Friday
Supplemental pay types:

• 13th month salary

Performance bonus

Education:

• Bachelor's (Preferred)

Experience:

• Sales: 2 years (Preferred)

Language:

• English (Preferred)

Bahasa (Preferred)