About KKday
KKday is accelerating the world's transition to the brand new travel experience.
As the largest travel-experience platform in Asia, KKday is committed to integrating a one-stop platform to meet all travelers needs. KKday has curated more than 300K unique experiences and activities in over 92 countries and 550 cities around the world. Moreover, KKday also stepped into the field of SaaS service(Rezio) and new OMO system(KKday Marketplace) to build up the business ecosystem.
Through multi-faceted development, KKday still successfully raised nearly 3 billion funds during the Covid. Welcome you who are passionate about traveling to join us to create more possibilities and future in KKday!
Position Overview
We are currently seeking a talented and experienced Performance Marketer based in Kuala Lumpur, Malaysia to join our Regional Marketing Team. The ideal candidate should have a proven track record in performance marketing on the Malaysia and Philippines market, a deep understanding of the digital landscape and a passion for driving business growth.
Responsibilities
Performance Marketing Strategy
- Develop and implement innovative performance marketing strategies to drive customer acquisition, conversion and retention.
- Responsible for providing support in operating SEM platforms and optimizing overall paid advertising performance, such as Facebook, Google, and Yahoo, for respective regions
- Analyzing and evaluating the performance trend and providing feasible recommendations for maximizing quarter GMV & revenue
- Sourcing and Identifying potential channel partners to enhance GMV and revenue uplift for the regions
Data Analysis and Reporting
- Generating regular reports of paid trend analysis to keep BUs aware of the performance and media strategies
Collaboration and Communication
- Collaborate with cross functional teams to align performance marketing efforts with overall marketing objectives.
- Coordinating with business teams in different regions on media buying, campaign arrangements, and budget allocation to reach the business objectives.
Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- Having at least 2 to 4 years of experience in performance marketing, with a focus on driving business results.
- Having strong proficiency in English, proficient in Mandarin language is a plus.
- Strong analytical skills and proficiency in data-driven decision-making.
- In-depth knowledge of performance marketing tools and platforms.
- Excellent communication and project management skills.
- Familiarity with the travel industry is a plus.
